Five Little Things For Your Monday: March 4, 2019

We can’t believe it’s already March! By now, we hope you have a good grasp on your digital marketing and business goals for the year. But remember, you shouldn’t ever stop trying to implement new trends and tools into your firm’s strategy. Catch up on the latest news in content creation, digital marketing, and leadership to keep things running smoothly as we head into March! 🌻

1. 40 All-Time Best Digital Marketing Slide Decks via Sujan Patel

Who doesn’t love a good slide deck? When done well, they’re an incredible channel for absorbing information without actually realizing how much ground you’ve covered or the volume of new knowledge you’ve taken in. Besides giving you great tech tools to create your own slide deck, this article rounds up 40 of the best marketing slide decks to watch and share. And spoiler alert, Twenty Over Ten’s webinar on 2019 digital marketing trends to watch is #9! 🎉

2. 7 Tips for Using Visual Content Marketing via Social Media Today

Visuals can have an enormous impact on the success of your content marketing and social media campaigns. Images help to grow more traffic, clicks, and conversion. This article gives some important stats to remember in your visual content marketing strategy and 7 tips to keep you on the right track. Here’s a sneak peak:

1. Choose images that are easy to understand
2. Use a variety of image types and formats
3. Observe copyright laws
4. Optimize your images and videos for SEO
5. Add social media buttons to your visuals
6. Share all of your images and visuals across your social media accounts
7. Share your content with link post and image post format

3. How Firm Founders Can Make a Graceful Exit via Think Advisor 

There are challenges to retirement, yes, but Think Advisor outlines ways to relish what comes next. Evolution is a natural part of the lifecycle of an independent financial advisor, but it can be scary to face. Here are tips on how to move forward! ⏩

4. It’s All About the Experience Stack via eMoney Advisor 

Many advisory firms are looking to attract and retain clients as they contend with forces that are impacting revenue growth like margin compression, an aging workforce, and digital-native investors. When you talk with firms about their “tech stacks,” it feels like a lot of them are buying a lot of technology and throwing it at the problem, hoping it will provide a solution. Here’s why this isn’t the solution!

5. Ask These Things Before You Hire Another Web-Design Agency via Brand Builder Solutions

Brand Builder Solutions recently teamed up with the research team at Databox to survey close to 50 marketers and the majority are spending anywhere between $1k-10K on website redesigns, but some will spend close to $50k. 😳 Obviously this is no small investment, so you want to make sure you’re getting your money’s worth! Our very own Amanda Larson is featured in this article explains how important it is to understand how your new website firm can help you make updates to your site and how user-friendly that Content Management System (CMS) is! Check it out!