We hope everyone had a safe and restful weekend. With the Coronavirus affecting us all, it’s so important that we come together and connect through digital means. Settle in to read some of our top marketing reads for the week on the transition to being a remote business, how to handle crisis management, must-haves for your content marketing reporting dashboards, how to create open-worthy email campaigns, and how to develop a content calendar.
For many businesses, the sudden transition from a physical to a virtual company has been jarring. But other businesses have been operating remotely since their inception. In this episode, Samantha Russell and Ryan Russell discuss their unique story and what they did to create an effective virtual company as well as how they are helping advisors with their communications strategy.
There’s no doubt that the Coronavirus has affected us all one way or another and will continue to so for a while to come. However, there are steps and measures that you can take to ensure that your business stays on track during this uncertain time. In this short podcast, Jay Coulter outlines the three things that advisors who are struggling with their practice should focus on during this crisis.
According to Databox, a content marketing reporting dashboard should go beyond the number of posts you published or the number of website sessions driven. The goal is to look at your dashboard and be able to understand how well your content is performing. Databox has compiled a list of 24 must-haves to help you create your content marketing dashboards.
4. 8 Steps to Create Irresistible Email Campaigns That Your Subscribers Will Love [Infographic] via Social Media Today
Are you looking for ways to improve your email marketing strategy? Want to create more compelling email marketing campaigns? Check out this infographic to create open-worthy emails that your subscribers won’t be able to resist.
5. Pro Tip: How to Develop a Content Calendar that’s Relevant with Creative Leeway via Marketing Land
Your content is everything, but creating an annual blog editorial calendar can seem daunting. Here’s the secret: it doesn’t have to be. Use this three-step process to quickly and effectively produce enough blog content to fill the calendar and keep your readers engaged.