Five Little Things For Your Monday: March 29, 2021

April is right around the corner, and we hope that everyone had a productive March. It’s hard to imagine that last year at this time, we were just beginning to navigate the pandemic and now we are finally seeing some sort of light at the end of the tunnel. If anything, we learned to be more adaptable and change up the way we communicate with people. In light of pressing forward, we wanted to offer you some helpful articles for today’s Five Little Things article on everything from defining the unique value proposition to retargeting and so much more. Enjoy! 

1. How to Define Your Value Proposition via Red Zone Marketing

You have probably heard the word value proposition in business, but what exactly is one? Well, it’s a positioning statement that explains the benefit that you will provide for your target buyer and what makes you unique. In simpler terms, it tells prospects why they should choose their firm over the competition.

To learn how to create and define your UVP, check out the entire article!

2. Advertising and Retargeting – Does it Work for Advisors? via Advisor Perspectives

Have you ever been searching for something online, and the next thing you know, you are getting ads for it? You are experiencing retargeting and once the new SEC Ad rule goes into full effect on May 4th, advisors will be able to utilize this. As an advisor how should you best utilize this? Chief Evangelist for FMG Suite and Twenty Over Ten, Samantha Russell weighs in to touch on the following topics.

• What is retargeting?
• What are the benefits of retargeting?
• Should financial advisors use retargeting?
• How can you create a retargeting ad?

She answers all these questions and more in the full article from Advisor Perspectives.

3. How to Build an Industry-Changing Company with Jason Wenk via Three Crowns Marketing

Jason Wenk, the founder of Altruist and entrepreneur will be discussing his latest industry-defining endeavor. Tune in to this episode to hear from him and learn:

• Why his company puts an emphasis on design thinking and why that is rare in the financial services industry.
• Important leadership lessons

Give the podcast a listen to learn more about the above points and more!

4. Using Creatives to Drive Better Ad Performance and Impactful Business Outcomes via Social Media Today

Social media ads have surpassed the traditional advertising market, so now is the time to prosper with ads on social. When it comes to doing this, here are six questions to think about.

1. What is a creative-first position? Why is the creative so important to a brand?
2. Which businesses are most affected by the creative-first trend?
3. What are the current trends in crafting great creatives? What’s changed, and what’s next?
4. Is it true that how you show something, and who you show it to, is most important? How does that work with creatives, and what’s the formula for impactful creatives now, and into 2021?
5. How can a creative-first strategy impact businesses?
6. What does a business need in order to produce impactful creativity? Does it require serious production and a lot of money?

For answers to each of these and how you can boost your social ads at work, check out the full article.

5. How marketers can reconnect with customers and colleagues in a digitised world via Marketing Week

The world of work and brand interactions has gone increasingly digital and distance will remain a factor in how teams and customers connect with each other.  Marketers need to continuously be forward-thinking and doing so will help them to succeed now and in the future. This article will touch on each point in-depth:

1. How to build relationships virtually
2. How to boost value exchange and engagement
3. What are the key points in the customers’ journey?

Find out more about each topic and more in the full article.