This Monday, we getting you ready to spring into a new phase of your marketing! We’ve roundup our favorite articles and resources from last week that will help kickstart your marketing efforts. Dive in to learn more about search engine optimization and connecting with clients this week.
Hear Ye, Hear Ye. Back in the day, (yes, way back in the day) these are the words used by the town crier to catch people’s attention so that he could make a public announcement. While it may not have been the most efficient, it was certainly simple. Stand in the middle of town and read the announcement from a scroll. That is how the news got out way back when.
Today, it is not that simple. Sure you can post on Facebook and Twitter, but if no one passes along your post or tweet, did anyone really see it? So, what can you do to really get your news out in the public square?
One tool PR professionals use is a press release. A press release, more often than not, is a written communication directed at members of the news media for the purpose of announcing something newsworthy. (For more tips on what is “newsworthy,” check out our past blog!) And of course, you hope they will be thrilled with the news and report on it. But in this day and age, getting a news article is not the only reason to create a press release. Distribution of the release through a wire service will allow your content to picked up by a number of sites providing many benefits.
4. Tailoring Your Marketing Strategy to Build Multi-Generational Relationships as a Financial Advisor Today via T3 Technology Hub
Are the current marketing strategies your practice uses positioning you as the “family” financial advisor? Do the members in your clients’ households know you by name? Would your clients’ kids or grandkids trust you as someone with their best interests at heart? The answer is more than likely “no” or “not exactly, but…”
As the great wealth transfer ramps up, marketing to your clients’ family members needs to be high on your list of business-building priorities.
Recent studies show only 34% of children who inherit money keep that money with their parents’ advisors. On the other hand, roughly 70 percent of widows fire their advisor within the first year after their husband dies. In light of these statistics, every financial advisor should work to change these trends, sooner rather than later.
The relationships you build now with those who don’t necessarily have any decision-making power with their family’s finances can pay big dividends down the road.
One of the biggest questions that you’ll be asked soon (if not already) is some form of “what is your why”? And you better have an answer for why you do what you do.
I was reminded of this recently when I sat down with an advisor who started the conversation with whyhe got into the planning business. He said his father was a serial entrepreneur who went from boom to bust and back multiple times during the advisor’s childhood. He said he never knew from one day to the next if they would have enough to eat or if they were going to move to a big new house/apartment—never knowing each day if they were rich or poor. His father never had a plan. The advisor vowed that it wouldn’t happen to him and he wanted to share his experience with everyone.
As I sat in the meeting, I could feel the advisor’s conviction. I could see the frustration and determination. I knew his why and that he would be passionate about helping his clients and setting up their plans.