Who’s ready to take on the week? 🙋♀️ We are! To catch you up from this past weekend, we rounded up some of our favorite articles on SEO, social media marketing, and how to build and maintain a strong business. Let’s get this week started!
There are countless factors that impact whether or not a page ranks in the search engine results page. But one factor that often gets overlooked is internal linking. The ability to internally link your content together is not only great for site navigation but can bolster your keyword rankings. Learn what internal linking is, how to effectively use it, and how it can help achieve results.
If you’re looking for a simple method to ensure that your social media marketing strategy covers all the essential bases, the 5 P’s approach is a solid outline. The elements ensure that you take into account all the key processes required to formulate an effective approach, capitalizing on the opportunities of the medium for maximum impact. Check it out:
There’s a huge difference in having a tangled mess of technology at your advisory firm and having a tightly integrated, cohesive system. With all the available tech options out there, it’s hard to decide which to use, how, and when. Because of this, firms often arbitrarily choose FinTech solutions without really diving deep. Next time you assess a technology for your firm, ask yourself these questions:
- Why do I need this piece of tech?
- How does this tech help me grow?
- Do I get the right support?
- Will my software be updated overtime?
- Do I have a backup plan?
- Have my needs changed?
- Will an acquisition alter my tech?
Most financial advisers settle into a routine after a few years in the business. However, oftentimes routines turn into ruts. Many of my clients wonder why their business is coasting along but not growing. Instead of getting discouraged, learn how to evaluate and restructure your activities.
Elite athletes push themselves to perform at an extraordinarily high level, which you can probably relate to as a small business owner and RIA. While athlete goals might be different than yours, we can all learn from the traits that motivate them.
- Know exactly what you’re trying to achieve
- Don’t fear pressure
- Have grit
- Be in the moment
- Use competition to push you further
- Learn from losing (and winning)
- Stop comparing yourself