Spring has officially sprung, and we are so excited for warmer weather. To kick it off, our Five Little Things article is full of awesome marketing articles to boost your strategy. From writing an awesome website bio to promoting your blog and more, be sure to give it a read.
The first step in establishing trust is getting to know your financial advisor, which is why it’s so important to have a strong bio page on your website. So, how can you keep your bio strong? Here are some key things to remember:
- Be authentic
- First impressions matter
- Write in first person
- Remember that informality can go a long way
- Share your story
- Personalize In this blog we’re diving into how to write an awesome bio plus five awesome examples
Learn more about each point and then get real-life awesome examples in the full blog.
If you spend time blogging, you obviously want to get more eyes on your content. But, how can you do that? We get it. It can be difficult to promote your blog, especially when you’re incredibly busy! This infographic shares five ways to promote your blog even if you’re super busy, including:
- PPC Advertising
- Using SEO to help it rank organically
- Being where your industry is
- Using content promotion tools
- Sending it to your email list
Check out the full infographic below and start promoting!
You may be wondering if you should start a financial advisor LinkedIn newsletter to promote yourself as a wealth manager. But, before you do, Sara Grillo shares exactly what a LinkedIn newsletter is, the pros and cons of doing one if they’re worth it and a whole lot more! Give it a read.
Expert positioning is one of the best ways to attract the type of professional that you like. Many times professionals struggle with the style of content that they produce when trying to do this. In this week’s video from Tony Vidler, he discusses the one big mistake that professionals make when trying to position themselves as an expert.
Personalization has never been more important, so when sending an email with the greeting, “Valued Customer,” that does not make customers feel as though they are getting a personal touch. So, when thinking about your own client communications, keep these four things in mind:
- If you have time to write it, then write it
- If you need help in writing communications (and who doesn’t) conduct a final review for tone and style.
- Understand that no one can read your mind
- Personalize corporate communications where possible.
To learn more, check out the full article from Julie Littlechild.
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About the author
Blair is a social media strategist for FMG Suite and Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.