From time and organization management to the ideal text for your homepage, this week’s Five Little Things presents articles covering a variety of topics. Check it out!
Columnist Rebecca Lieb believes it’s time for content marketers to put the kibosh on poor writing and link-bait and instead put content strategy ahead of tactics.
Philosopher William James once said there is “nothing is as fatiguing as the continued hanging on of an uncompleted task.” It’s quite simple—doing the same things in the same way yields the same results. It’s not rocket science. Working harder at doing the same or ineffective activities is self-destructive, zaps your energy and enthusiasm, and steals away precious time, yet we often persist in doing things our “old” ways.
Why? Because it’s often easier; change takes effort and not everyone wants to change. In fact, many people are so frightened of change that they’ll often settle in life rather than face their fears. In order to conquer your time and organization management problems, improve your practice or experience personal and professional growth, you must do things differently.
Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy.
What you put on the home page of your website is probably the most important content in your marketing plan. It may be the best opportunity to hook and engage your prospective clients, so what visitors find on your home page is critically important. This article outlines four kinds of things that you can put on your home page, as well as explains which are the most compelling and why.
Nearly everybody just trying to keep their startup solvent skimps on branding and all of them would be better off it they didn’t.