It’s the day after Saint Patrick’s Day and the first day of Spring will come later this week! So, are you ready to shake off the “Mondays” as we dive into work? If you aren’t quite ready, then today’s Five Little Things article should help you, as we check out reads on communication practices, SEO and social media. Enjoy!
1. Embrace the TEAM Approach to Become a Modern Communicator [INFOGRAPHIC] via Cision
Being a modern communicator means that as a marketing and PR professional, you are bringing tangible value to a business. “Earned Media Placement’ encompasses the ways that marketers reach out and communicate with others by using modern technology, data, processes and analysis to be the most effective.
The below infographic can help communicators learn how to take the TEAM approach and finetune their skills in order to drive the most traffic to your advisor business. Check it out!
2. Rewriting the Beginner’s Guide to SEO, Chapter 7: Measuring, Prioritizing, & Executing SEO via Moz
SEO is so important as you need to be sure that your advisor website is up to par when it comes to driving traffic. How do you ensure that your site is doing this?
- Set yourself up for success!
- Start with the end in mind.
- Be sure to measure.
- Prioritize your SEO fixes
- Plan and execute your SEO.
There is so much more to this, so read on to find out how to best measure and execute your firm’s SEO strategy.
3. 2019 Social Media Image Sizes Cheat Sheet [Infographic] via Social Media Today
You know by now the importance of using images in your social media posts, as pictures help you to stand out more and help visitors to retain more information. However, you need to ensure that your images also look good. This can be hard with the guidelines always changing when it comes to formatting and sizing.
The infographic below can help keep you updated so that you can ensure that you are really shining through and doing the best that you can to grab attention and gain leads with your social strategy.
4. The Key to Managing Feedback? Own It. via SEI
When you work as a financial advisor, there are going to be many times when you receive feedback, and some of it will be positive while other times it may be negative. When you are a younger advisor without as much experience, it can be even harder, if it’s not as positive as you would have liked…so how do you manage it?
It is important to take it all in, and how do you do that? Read the article below to find out more information!
5. Episode 146: Creating Your Story Brand with Amy Huth via Top Advisor Marketing
Brand development is so important to a business, and a great way to do this is by storytelling. In this week’s podcast, Amy Huth, founder & CEO at Due North Brand Consulting, LLC, will be discussing how to best do this.
Storytelling has been in the financial industry for quite a while, but many advisors haven’t been executing it to its full potential. If you are trying to grow your brand, or build a brand that tells the story and success of you, then check out today’s podcast!
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