As if you didn’t already know, it’s Monday. Get ready for another week of working nine to five with our list of the top five links to marketing your financial advising business. Have a great week and please feel free to contact us with any questions or need for clarifications on any of these tips being offered.
1. Good vs. Bad Advisor Marketing: Tactics to Stop and Start Doing Immediately via Iris
Kirk Lowe, a financial services brand expert, gives readers a specific list of good and bad marketing tactics for financial advisors. He makes it clear—no financial advisor is purposely using bad marketing technique, sometimes it can just be easy to implement a strategy or practice that is not effective for your marketing needs. Here’s a sneak peek at some of his points:
What does bad marketing look like?
- No clear audience
- Inconsistent messaging
- Focuses on selling vs. educating and building credibility
What does good marketing look like?
- Clear audience
- Focuses on building relationships
- One person/team owns its execution and outcomes
Read all 17 of his do’s and don’ts in the full blog post.
2. Which Advisors Will be Victims of the Pandemic? via Advisor Perspectives
Our very own Chief Marketing Officer, Samantha Russell, contributed a coronavirus-relevant piece about how to make sure your advisory business does not fall victim to the changing times. With the state of the nation, all day-to-day operations have been completely turned upside-down and will likely not go back to normal for the foreseeable future. Advisors that survive this worldwide pandemic will be adaptable and flexible, learning to shift their practice which was most likely predominately physical to a largely digital presence. Financial advisors who will face the most difficult repercussions of the pandemic will be:
- Those who cannot adapt
- Those who are afraid to get creative
- Those who don’t embrace and leverage technology
- Those who don’t save money by consolidating
Read the entire article for Russell’s elaborations on how your business can withstand the pandemic’s effects.
3. Using Inbound Marketing to Grow via Investment News
On this week’s installation of Investment News’ Triple Play, the segment features Samantha Russell of Twenty Over Ten. Russell shares her three best tips for financial advisors seeking to draw clients to their firms through creating and posting interesting content through inbound marketing. She shares the marketing strategy of creating multiple, compelling communications from just one single piece of original content:
- Writing blog posts with 1800-2400 words
- Create podcast or video
- Schedule eight separate social media posts
Click to watch Benjamin and Russell’s full interview:
4. POC-Owned Advisory Businesses with Insanely Great Marketing via Twenty Over Ten
We want to highlight an important blog post we published this past week. In light of recent events around the country, we as a company think it is extremely important to use our platform to be helpful. It’s hard to know exactly how to help sometimes. As said in our blog post, “I certainly struggle myself. But I always come back to this principle: be helpful however you can be – to provide information and advice in your area of expertise that will best help others. As a marketer, one way I can be helpful is to do a much better job of using businesses owned by black people or POC (people of color) in the examples I share.”
This week, we highlighted 10 financial advisory businesses owned by People of Color with amazing marketing techniques. Read the full post to see their outstanding work, and maybe learn a thing or two about how you can be enhance your marketing plan.
5. Episode 238—5 Reasons Your Lead Generation Isn’t Effective and How to Improve It via Top Advisor Marketing
Is your advisory business not generating as many leads as you hoped? Maybe your lead generation plan needs some help. In this podcast, Top Advisor Marketing discusses five different reasons that lead generation may not be working for advisors. In this segment, listeners learn about:
- Five reasons your lead generation doesn’t work and how to fix it.
- What it takes to attract new leads
- How to utilize relationship marketing and start generating momentum
- Tangible ways to build relationships, solve pain points, issues and obstacles
- Much more!
Click to tune into this lead generation coaching.
