Let’s get the week started off on the right foot with a Five Little Things article! This is a good one with five of our favorite articles on everything from marketing habits to drive more clients, how to boost your social media marketing strategy, improving your content’s longevity and more!
1. 5 Daily Marketing Habits That Can Get You More Clients via The Podcast Factory
In order to gain more clients, it’s important that you are working on your marketing habits every day. In this podcast, find out what to do every day so you get more clients and get ahead of the competition.
Give the podcast a listen to learn more insight.
2. How to Know if 80% of Your Marketing is a Waste of Money via Advisor Perspectives
When it comes to posting on social media, many advisors don’t have a lot of free time, so their posts may be lacking the type of message that is necessary to get clicks and drive engagement. How do you drive engagement? Here are 3 ways.
- Write for your audience
- Become a source of information
- Create engaging content
For insight into each, check out the video from Chief Evangelist for FMG Suite and Twenty Over Ten, Samantha Russell.
3. SEO and Accessibility: Technical SEO [Series Part 3] via Moz
How do you boost your SEO rankings? It’s important that you are creating content that resonates with your audience, and this article will touch on the following points.
- Styles
- Rich Media
- Page Structure
- Semantic HTML
For a deeper dive into creating content that really ranks, check out the entire article.
4. You have to talk with clients about cryptocurrency via The Client Driven Practice
Cryptocurrency is a big part of the news cycle these days, so it’s important that you are talking to your clients about this. When you address your client’s concerns and what they care about, it helps you to stay relevant as an advisor. And when it comes to the value that you provide, communications and insight are some of the most important ones. How you deal with cryptocurrency, or any investment that makes it into the press and social will boost your relevancy.
5. Improve your content’s longevity and ROI with a predictable framework via Search Engine Land
If you apply a strategy to each stage of the content lifecycle, then you will see traffic come in long after you have published your work. So, with this cycle, content is planted or published, it grows such as gains rankings and traffic, reaches a peak and begins to decay or decline in ranking.
So, how do you keep your content strong at each stage? This article offers tips to apply at each stage.
Struggling With What Content to Share on Social Media or via Email?
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About the author
Blair Kelly
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.
