Happy first Monday of June! In this week’s Five Little Things, we’ll be diving into articles on content marketing, Google Search Ads, measuring the success of your website, and creating the right video content.
1.Episode 167 – Worthwhile Content with Erica Gellerman via Top Advisor Marketing
We all know how powerful innovative content is for your advisor site. Erica shares some of her insight into the value of great content and the different ways you can implement this. If you’re looking to improve your content marketing, or need some advice on where to take your content generation, this podcast is for you!
2.A Strategic Guide to Google Search Ads for Growing Advisory Firms via XY Planning Network
Are you using Google Search Ads? Why NOT place an ad so you appear when someone is searching for an advisor like you? This article highlights everything there is to know about Google Search Ads. Trust us, you don’t want to miss this read!
3.Webinar Replay: The Secret Weapon for Converting Leads – Email Marketing via eMoney Advisor
Interested in learning how to drive new leads and increase client satisfaction with email marketing? TJ Hill, Digital Marketing Manager at eMoney, and Samantha Russell, Head of Sales & Marketing at Twenty Over Ten, dive into 10 email marketing best practices to help boost your business in this webinar.
4.Evaluate Your Website with this Simple Assessment via Red Zone Marketing
We all know how crucial your firm’s website is, but, are you measuring your website’s success to determine how it’s performing? This article provides a quick assessment to evaluate how your site is working for your firm. If your site is not performing as well as it should be, consider a website redesign!
5.The 13 Most Popular Types Of Videos On YouTube [Infographic] via iMPACT
Video marketing is essential to your firm’s marketing strategy . However, success comes down to creating the right content. If you’re unsure what kinds of videos your firm should be using in it’s marketing strategy, this one’s for you!
