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By Blair Kelly Outreach

Five Little Things For Your Monday: June 28, 2021

6 minute read
Five Little Things For Your Monday: June 28, 2021 Featured Image

It’s the last Five Little Things article for June, so let’s make it a good one. From learning how to hack the LinkedIn algorithm to boost engagement to client communications and more, this article is sure to provide some insight to help you on your financial journey.

1. How to Hack the LinkedIn Algorithm so More People Find Your Profile & See Your Posts via Advisorpedia

LinkedIn is a great platform for boosting your conversion rate, but what if you could get even more engagement? The five steps below offer insight into how to hack the LinkedIn algorithm so more people can see your posts.

  1. Prioritizes showing you content from users whom you have engaged with in the past and who post consistently
  2. Shows more content from users who get large amounts of engagement, even if you don’t tend to like or comment on their posts
  3. Favors lengthy comments over a high volume of reactions
  4. Prefers native content
  5. Doesn’t automatically show video over other content types as it did when a video was first introduced

For more insight into getting the most out of your LinkedIn platform, check out the video below from Chief Evangelist for Twenty Over Ten and FMG Suite, Samantha Russell.


2. 3 tips for optimizing your clients’ SEO in 2021 via Search Engine Land

SEO is incredibly important and ensuring that you are ranking well is crucial. It used to be all about keywords, but now there are other factors, as well. So, how are you going to help your clients optimize their SEO in 2021?

  • Tip 1: Focus on ROI, not traffic
  • Tip 2: Replace keywords research with first-party data
  • Tip 3: Prioritize retention

For more insight, check out the full article.

Optimizing Client SEO

3. Client Appreciation Events: Getting Personal In The Digital World via FMG Suite

It was already important to show appreciation to clients, but the last year has shown us now more than ever that it’s so important to connect digitally. A great way to do this is by hosting client appreciation events.

The video in this blog offers tips for how to promote your client event through email, social media and other digital platforms. And what’s even better is that you can use these client events to get more referrals. Find out more in the blog and video from FMG Suite!

Marketing Tips for Advisors

4. How To Make Your Client Communications Work Harder via Absolute Engagement

The only thing worse than too few ideas is too many, as both can lead to inaction. This can be known as “Decision Fatigue.” When you are faced with this, you either:

  1. Avoid decisions
  2. Make impulse decisions

So, how do you cut through the noise? It’s key to think in terms of “campaigns” instead of communications, and here are 7 ways on how to do this in this sample process.

  1. Invest an hour of your time and identify three great articles and identify common questions.
  2. Send an email to clients and highlight those questions and linking to one of the articles
  3. Two to four weeks later send the next article
  4. Send the final article with the summary two to four weeks later
  5. end an invitation to a small event two weeks later
  6. One week after the event, send a summary of the key takeaways from the event and send that to clients and prospects
  7. Follow up with key clients and prospects to see if they have questions or want to meet

Check out the full article for details on each.

Absolute Engagement

5. The Solutions Formula: Overcoming objections requires an appreciation for underlying challenges and creative solutions via Financial Planning Association

When it comes to running business, there are going to be challenges. But how do you overcome these challenges? What if there was a formula for creating solutions? “The Solutions Formula” can help you find your own solutions by following these three steps.

  1. Identify Your Challenges
  2. Identify Solutions and Tools
  3. Apply and Assess Results

For insight into each step, give the full article a read.

  • Financial Planning Association


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About the author

Blair Kelly

Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.