Here it is – the last Five Little Things for the month of June! Today’s topics cover Millennials, the importance of storytelling in branding, YouTube and more!
1. The Circle of WOW via fpa
Let’s be candid: nobody can control market events, but investment advisory teams can control how they connect emotionally with clients, colleagues and others. Regulatory changes and challenging investment environments should remind us that making stronger connections is more important than ever.
A key way of doing that is what author, John L. Evans Jr., at Janus Henderson Labs affectionately refers to as The Art of WOW—focusing on actions that build impactful connections with those we care about at work and beyond. “The Circle of WOW” is a four-step business development approach designed to fire up your business development efforts and start a perpetual upward spiral of results. Read on to learn more about these four steps.
Millennials are defined as those born between the early 1980s and the early 2000s. Author Alex Peter explains that the majority of his colleagues and friends are Millennials, so when he logs into Facebook, Twitter, or LinkedIn, he often sees these people sharing articles like “Millennials are killing chains like Buffalo Wild Wings and Applebee’s”, articles about how Millennials are killing the diamond industry, and even articles about how Millennials are ruining the bar soap industry.
The financial services industry is no exception to this with the assumption that Millennials are ruining the industry. Whether it is banking, wealth management, or any other number of financial service solution providers, Millennials are seen as under-utilizing these services. However, it is not Millennials that are the problem for these businesses and services, it is the business models themselves. Learn how to effectively assess your business model and use these three steps as a guide to better target millennials. Interested in learning more about Millennials? Check out our blog post on 3 tips for marketing to Millennials for financial advisors.
Kirk Lowe writes a letter in response to a specific question about how financial advisors can land stronger prospective leads. His answer: branding. In this post, Kirk explains why branding is so key to gaining and hooking prospects, then touches on how you can leverage it too.
Storytelling has become critical to advisors. A firm that can craft a unique, compelling story—and then deliver it digitally—will pole-vault ahead of firms that still rely on rainmakers and referrals. Advisors are coming to realize this, too. They’re trying hard to tell good stories. Then why are so many of their stories so bland? You can’t make a big splash if you’re afraid to make waves. Your story needs tension, conflict, a villain.
YouTube often gets overlooked for marketing. Only 9 percent of small businesses use it, yet it’s one of the most powerful social media platforms in existence. Every day, the site racks up millions of views from all over the world. People may overlook YouTube because it seems intimidating- it seems like you have to put in a lot of work and build a popular channel before you can get any attention.
In reality, YouTube is one of the most level playing fields out there. It doesn’t take much to get tens of thousands of views on your videos, even if you’re not a famous YouTuber. You don’t need millions of subscribers to get lots of views. But, you shouldn’t stop once you get all those views. You can easily turn those views into website visits with a few additional steps. This opens up a ton of possibilities for YouTube, as you can essentially use your YouTube page as a sales funnel and it’s really no more difficult than setting up a Facebook Ad campaign. (Actually, it’s easier in a lot of ways.) So, if you’ve been sleeping on YouTube, it’s time to wake up and see what it can do for you. Already have a presence on YouTube and want to optimize your page even more? Check out 5 tips for video optimization.
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