Happy Monday! It’s time to kick off another productive week with a Five Little Things article. We’ve got a good one for you with tips on growth strategies as an advisor, how to write killer email subject lines, video marketing secrets and more.
1. Episode 27: Specific 401k Practice Growth Strategies With Digital Marketing Expert Samantha Russell via 401K Specialist
Chief Evangelist of Twenty Over Ten and FMG Suite, Samantha Russell discusses specific new technology and the latest ideas in social media marketing so that advisors can start implementing these tips into their digital marketing strategies and boost their business.
Give this podcast a listen…it’s one you don’t want to miss!
2. Get More Opens with These Email Subject Lines | Summer School Lesson 5 via Three Crowns Marketing
If you want your emails to get more opens, which we all do, you’ve got to have a strong subject line. And when you are writing a subject line, the whole purpose is to pique someone’s interest so that they want to open the email and learn more. Some things to keep in mind when crafting a strong subject line are:
- The use of emojis
- Asking questions
- Using numbers
- Personalization
- A/B Testing
- Knowing your audience
For insight into each, check out the video below.
3. 4 Signs Your Brand is Broken and What You Can Do to Fix It via Red Zone Marketing
Building your firms’ brand is incredibly important but it’s not always easy. So, what do you do if your brand is broken and how do you fix it? Here are four ways:
- Your brand message is mute
- Your brand identity is not consistent visually
- Your brand is just like all the others
- Your lack a brand style guide
So, how do you fix these four things? This article offers useful insight into how to fix them.
4. Duncan’s Video Marketing Secrets #3: Stay on Message via Idea Decanter
What you say really does matter. And if you think that your services or your processes are similar to other advisors in your field, then how do you separate yourself from the others? The language that you use can play a big part. The video below offers some great insight for staying on message.
5. Episode 57: Connecting with a New Generation of Investor via Advisor Lab
In this podcast, they discuss the big wealth transfer and specifics on what advisors can do to define their niche, start marketing themselves and position themselves for the future. Make sure you tune in, because it can really help your business!
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About the author
Blair Kelly
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.
