The heat waves are kicking in and beach vacations are on the horizon! As summer speeds up, we’re making sure you don’t fall behind on the latest marketing news. Here’s our top reads for the week including some killer tips on client experience, Google rankings and helping your content stand out in the crowd.
1. The Client Experience Premium via SEI
You might be surprised to learn that experience designer Allison Carey LOVES data. While math was never her favorite subject, she is constantly awed by the power of data. That is why she was so excited to see PwC’s latest report from their Consumer Intelligence Series: Experience is Everything. This report is the result of 15,000 surveyed consumers from all over the world. You can read the full report at PwC.com, but to save you time, here are the three takeaways she thinks you will be most interested in.
Are you looking for ways to increase the number of visitors to your business website? Want to know how to improve your rankings on Google?
Express Writers share their SEO tips for success in this infographic.
Here’s a quick summary:
- Write great headers
- Stay away from “stuffing”
- Optimize your keywords for many channels
- Write good meta content
- Be unique
- Include citations
- Have high word counts
- Make sure all of your content is well written
- Earn great links
- Post often and consistently
3. Why do the colors on my marketing materials always look different? Understanding color codes via Advisor PR
Every industry has its own language full of acronyms and jargon. Just as an IRA, IAR and RIA seem similar enough but have drastically different meanings for financial professionals, color modes in the design and marketing world contain similar complexities. While you may think your brand colors are blue and gold—it is not always as simple as that. In actuality, the naming of colors can be very technical, and understanding this will help ensure greater consistency in your materials across different media platforms—a must for today’s increasingly integrated digital and offline brand experiences. The following are some of the four most common color models to understand (and when to use them!)
Today, Larry Miles, a principal at AdvicePeriod talks about what most financial advisory firms get wrong in customer experience. Luckily, as a firm this is something you can take control of and change. Culture, technology, and specifically your team can help boost morale and create memorable customer experiences that will separate your firm from the rest. Part of this is continuously adapting and changing with the times. When you’re upgrading your firm’s technology, and focusing on connecting with customers, you will only be propelled further.
AdvicePeriod lives by the quote “If culture doesn’t fit, nothing else matters”, you should too.
Tune in to find out how you can grow your company culture, and create rewarding experiences for both your team and your clients.
In just the sixty seconds it will take you to read the first couple of paragraphs of this post, an incredible amount of new content will be made available online, including three million Facebook posts, 1500 articles on WordPress, 500 hours of video on YouTube, and four million Google searches.
With so much data being created every single second, it is remarkable that PR content gets any traction at all. To stand out from the increasing noise and chaos online, each piece of content must be strategically put together in order to reach the right people at the right time.
Let’s break down how to do that a few simple steps.