When talking to advisors about social media and marketing, John Anderson most often hears two objections: content and complaints. The first worry is easily put aside when he discusses client conversations, study group meetings, conferences and regular advisor industry reading. For John, content is there if you are looking for it, especially when the advisor focuses on his/her niche or ideal client persona. He often shares that he carries a small journal to capture ideas, phrases and quotes that he hears during the day. John can’t tell you how many times he’s heard an advisor or industry expert utter a phrase that he knows will become the topic for one of these posts. And he counsels advisors to do the same.
There is no doubt that blogging is on the rise among financial advisory firms.
For those of you who are already actively blogging, congratulations! For those of you who still might be on the fence, consider this.
Research shows that firms that blog receive 67% more leads than those firms that do not actively blog. In short, blogging can make a significant impact on your business.
Additionally, 81% of online consumers in the United States trust information and advice they receive from blogs. It might be fair to assume that your clients and prospects want to hear from you and will ultimately trust the financial advice you provide through blogging.
Today, Matt Halloran brings on Heather Wilson from SEI to discuss the power of Social Media and financial advising. At SEI, Heather is a social media manager who is responsible for overseeing multiple advisor accounts, giving her the real world experience to provide credible advice for you. Heather takes listeners on a guided tour of her world, and how she capitalizes on social media. With that in mind, Heather and Matt discuss what you can be doing NOW to reach out to your audience and grow a stronger relationship for those who follow you.
Tune in to find out how to manage your social media so that you can maximize your outreach!
Understanding your audience is the key to creating content optimized for search engines. From the title, to the insights to the calls to action, it is important that your content delivers an experience that meets the expectations and intentions of those doing web searches hoping to find a service professional just like you. We find that most advisors feel like they understand their audience even if it has been some time since they checked in with them. Here are a few ideas on how you can better align yourself with the core desires and intentions of your audience.
Are you looking for ways to improve social media marketing efforts? Want your social media strategy to be more… well, ‘social’?
Salesforce share their tips for success in this infographic. The listing outlines a range of ways to boost engagement, and spark user action, including notes on influencer engagement, responding to feedback, when to share, what platforms to use and more.
If you need to give your social strategy a boost, some of these notes might help get you thinking.