How can it be that it’s the last Monday in July?! Where did the month go?! Let’s end the month off on the right foot by diving into some of our favorite reads on content marketing, social media statistics, multi-channel marketing, why advisors don’t create consistent content, and web design statistics.
When it comes to marketing as a financial advisor, it’s crucially important to establish a content marketing strategy. After all, content is everything. Content marketing is one of the best ways to attract clients and improve your inbound marketing strategy. If you don’t quite know where to start, follow this checklist for financial advisors with six tips to help with lead generation!
There are numerous benefits that your advisor business can get from incorporating social media in its marketing strategy. Not only is social media is a great tool to boost your brand and interact with your audience, but it’s also a channel you can use to increase traffic to advisor website. If you’re unsure ‘why’ social media is so key for the success of marketing your business, this graphic will help you better understand the impact that social media can have!
Many financial brands are hesitant to integrate a multi-channel marketing approach. Choosing your marketing channels and making sure that your marketing message is consistent across all channels can be overwhelming at first. But the good news is it doesn’t have to be! This article highlights how financial advisor brands can perfect multi-channel marketing in no time!
If you’re an advisor who is afraid of generating content, the good news is you’re not alone! Creating compelling content that provides value to your audience can be a major hurdle for many advisors. This article identifies a list of six reasons why most advisors don’t publish regular content —including pointers on how to move past each fear.
Think of your advisory website at your first impression. It’s important that it’s a good one, right?! This infographic shares current trends in web design as well as some startling statistics to help you as your work to optimize your website.