And just like that, it’s the last Five Little Things article of July. We’ve been flying through, and we hope everyone had a great month! Let’s make it a good one with some of our favorite reads on how to build landing pages to content creation and more.
1. How to Build Landing Pages That Actually Convert | Summer School Lesson 11 via Three Crowns Marketing
Good landing pages are crucial to converting more leads for your advisory firm. A strong landing page has a very specific, singular purpose as you are trying to get people who land on your page to take one particular action. So, how do you create landing pages that convert?
- Build minimal navigation links
- Be strategic with your calls to action
- Add a video
- Use compelling copy
Johnny Sandquist offers insight into each tip in the video below.
Content is king and if you are going to build an engaged audience of future prospects, you’re going to need to create strong content. It’s important to provide content that educates and engages your readers, but how do you do this when you’re already busy? The video from Tony Vidler weighs in.
3. Episode 63: Connecting Financial Well-Being to Total Well-Being – What Advisors Can Do About It via The Advisor Lab
Focusing on a niche audience is a great way to not only get more for your marketing dollar but to create more value and create more quality leads. Hear from Amanda Campbell, Vice President at Wealthspire Advisors as she discusses what it’s like to focus on wealth management for women and how focusing on a niche is beneficial.
4. via The Podcast Factory
As a financial advisor, many may struggle to build a sustainable business. When you build your business with a focused mind and a positive attitude, this can go a long way. Find out how remaining mentally strong at work can go a long way as an advisor in this podcast.
Creating the right content for your website is so important, and it requires a lot of planning. And in this day and age, it’s not just about your audience loving your content but Google, as well.
This article will show you how to create, optimize, and promote cornerstone content in order to drive traffic to your website and convert your visitors.
Struggling With What Content to Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month-to-month plans).
About the author
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.