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By Lauren Beichner Outreach

Five Little Things For Your Monday: July 22, 2019

4 minute read
Five Little Things For Your Monday: July 22, 2019 Featured Image

Who’s ready to tackle this week? 🙋‍♀️ We sure are! To catch you up from this past weekend, we’ve collected some of our favorite articles on email marketing, the power of video marketing, crafting a moving mission statement, how to write content to help boost your ranking in semantic searches, and lead generation strategies. So sit back with your cup of coffee and enjoy!

1. 5 Automated Email Marketing Messages You Should Be Using via Entrepreneur

It’s no secret that email marketing is one of the most effective marketing tools, but the potential for email marketing increases drastically when you automatically send targeted emails based on specific customer behaviors rather than doing it manually. If you are trying to boost your email marketing tactics, then this article is just the thing for you because it highlights five automated email marketing messages that you can utilize today.

2. 6 Video Marketing Tips for Financial Advisors: Why Video Marketing Is So Powerful via The Advisor Coach

Not only does incorporating video into your overall marketing strategy boost your SEO, but it is also a powerful way to boost traffic and increase your ROI. Today, written content alone is not enough for visually-oriented consumers and clients. This is where video marketing comes into play! If you’re looking to enhance your video marketing strategy, this one’s for you!

3. Crafting an Impactful Mission Statement via Susan Danzig

When it comes to your advisory firm’s marketing strategy, it’s crucial to consider how prospects will view your firm the moment they land on your homepage. The first impression that they get from your website and social media will determine if they choose to take action. Creating an impactful mission statement that outlines the goals, aspirations, and viewpoints of your business is key when it comes to making a good first impression. Here are some key tips to help you get started!

4. Semantic Search: How to Write Content That Anticipates Searchers’ Needs via Cision

A semantic search identifies the intent behind a search and answers that intent rather than simply match keywords. In other words, a semantic search quires an understanding of how words are related to one another and what a searcher might mean when they are searching for something. So, what do semantic searches mean for you? Semantic searches eliminates the barriers of keywords research and allows the writer to focus on the actual content. Follow the article’s tips to create content that will boost your ranking!

5. Lead Generation for Financial Advisors: 6 Strategies That Work via Market Assist

It’s critical to that your firm has a website that will generate traffic by utilizing a powerful inbound marketing strategy! If you are seeking to boost your lead generation, this one’s for you! Follow these six awesome lead generation strategies that will help you get the kind of prospects that you want!