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By Blair Kelly Outreach

Five Little Things For Your Monday: July 2, 2018

5 minute read
Five Little Things For Your Monday: July 2, 2018 Featured Image

I can’t believe it is already going to be the Fourth of July this week! This is a great time of the year to spend time with your family and friends, but before you take off to celebrate, check out some of these great articles on social media, blogging and SEO.

1. Facebook opens up Watch to creators & adds video features to take on YouTube via Marketing Land

In the world of social media, the next best thing is always around the corner. Platforms are constantly competing with each other, and if they are not continuously updating to make themselves more efficient, then they would start to lose users and fall behind.  Facebook is doing this by creating Facebook Watch, which is a video hub that was launched last year and will feature original video content and programming. This feature will help creators and publishers to have access to more revenue opportunities.

Check out the article to see more about this expansion and why it is important to stay on top of the ever-changing trends in social media.

2. How to Attract Good Prospects with the Right Financial Advisor Blog Topics via Wavelength Financial Content Inc.

It can be hard to figure out what to write about when you are blogging for a financial company.  It is important to write good article that can improve the SEO of your company, so here are some things to keep in mind, as well as, potentially attract more prospects.

1. What Do You Know Best?
2. It’s All About Trust
3. Attracting the Right Ones
4. The Right Words

3. SEO for Financial Advisors: 3 Things You MUST Know via The Advisor Coach

SEO is the process of affecting a website’s visibility in a search engine’s unpaid results. This is very important to financial advisors, because it can allow them to be found by prospective clients, grow their online reputation, get more email subscribers and increase blog readership, if they have a blog. How does one go about achieving these things? Below are some tips on how to begin this process.
1. Perform keyword research.
2. Create high-quality content.
3. Build high-quality backlinks.

This is just the start, so read more below to find out more tips on SEO for financial advisors!

4. How to Prevent Marketing Blindness via PR Newswire

How do you keep your website from fading away? It may have appeared eye-catching and flashy the first time your potential clients saw it, but what about the second, third and fourth times? This is called “marketing blindness,” when you become to accustomed to seeing the same thing everyday, we subconsciously may tune it out.  There are some simple tips to keep this from happening.
1. Play With Your Website.
2. Revisit Your Email Template.
3. Use Press Releases to Continue Your Story.
4. Don’t Reinvent the Wheel.

5. What your clients told me about your website via The Client Driven Practice

When it comes to having a well-done website, there are several common themes that you hear. You should write less, use language that is easily understood and try not to use stock photos.

Some additional tidbits, were to be careful of jargon language, use photos of real staff and employees, use video, allow for file sharing and keep the content current. If you keep these simple ideas in mind, then it can help to have a better and more well-read financial advisor website.