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By Lauren Beichner Outreach

Five Little Things For Your Monday: July 15, 2019

3 minute read
Five Little Things For Your Monday: July 15, 2019 Featured Image

Welcome to the third week of July! You might need a pick me up to get over your Monday blues, and what better way to get that than from our Five Little Things article? Start this week off right by diving into our top reads on social media trends for millennials, the importance of differentiating yourself in your niche market, content optimization tools for SEO, list segmentation best practices, and the best times to post on social media.

1. Millennials’ Shifting Social Media Habits Financial Marketers Can Tap via The Financial Brand

Marketing to millennials can be a major hurdle for financial advisors. If millennials are your niche market, utilizing social media can be a great way to reach millennials and generate more leads. Read more to learn about the social media trends and habits of millennials to help you determine the best path for your marketing strategy.

2. 6 Types Of Niches For Financial Advisors To Differentiate Themselves via Kitces

Differentiating yourself in the financial advising industry can be a big challenge. Thankfully, having a clearly defined niche is the solution to your problems!

The article highlights 6 categories of niches which are listed below:

  • Affinity
  • Values
  • Educational
  • Experiential
  • Psychosocial
  • Technical

3. TF-IDF: The best content optimization tool SEOs aren’t using via Search Engine Land

According to the article, TF-IDF is a short for term frequency–inverse document frequency that identifies the most significant terms used in a given document. If you’re trying to uncover keywords to boost your SEO, then this is a tool that you don’t want to miss out on!

4. Email Marketing for Financial Advisors: 5 List Segmentation Best Practices via Market Assist

Email personalization is an essential factor to engage your audience, and that’s exactly what list segmentation allows for. If you want to focus on your target audience more in your email marketing campaigns, then follow these 5 list segmentation best practices to boost your email click rates and open rates.

5. According to New Research, These Are the Best Times to Post on Social Media in 2019 via IMPACT 

Posting regularly on social media is essential in order to maintain a strong presence on your social media platforms and engage with your followers. Read more to learn the best times to post on social media to optimize your social media marketing efforts.