We’re moving right along and can’t believe we’re already approaching the middle of July. Get your week started out on the right foot with five articles on how to best build your email list to conquering your content writing, marketing tactics and more.
You want to connect with prospects and clients, but how do you build an email list to do this? Johnny Sandquist has the three best ways to build your email list in this video. They are:
- Be interesting
- Be consistent
- Be clear
- Find out more in the video below!
As a financial advisor, you know the importance of creating and sharing content consistently. It boosts your SEO and online rankings, but if writing isn’t really your thing or you don’t have a lot of time, how can you best do this? Here are tips to make content creation easier.
- Hook the readers in the title
- Slay SEO
- Be mindful of white space
- Never forget a call to action
- Write for your buyer as you would a friend
- Remain Readable
- Put it in layman’s terms
Video marketing is so important to your overall marketing strategy, however, being filmed can be nerve-wracking. Patrick Kelly of Shamrock Capital provides tips to make your on-camera performance much easier.
There is a power in marketing that helps businesses differentiate and drive growth, and with this change comes a great shift towards digital and AI. Marketers can become even stronger leaders and these three tactics can help.
- Find focus with precise goals
- Make data meaningful with AI
- Thread the needle between privacy and relevance
To find out more about how to do this, check out the entire article.
Why do prospects choose you? To understand this, it’s important to understand why a vendor tries to sell you a service. A personal connection and mutual trust are important when it comes to getting prospects to work with you, but you also need to do a great job.
Struggling With What Content to Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month-to-month plans).
About the author
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.