Another Monday, another set of Five Little Things! Here they are-
1. 10 Ways to Bolster Your Brand’s Online Influence
The trick to becoming influential online is persevering when it seems nobody will ever pay attention. This article lists 10 ways that you should be building your company online in order to gain that attention.
2. Relationship marketing: The new CRM
Columnist Seth Price believes that the best martech sits at the intersection of old-school marketing and today’s digital technology, and next-gen CRMs that can manage this balance will help marketers connect with consumers in the most effective way possible.
3. How to Use a Live or Online Event to Draw in New Customers 
If you have even an ounce of “teacher” or a dash of “performer energy” in your blood, you may enjoy using live events as a way to reach your target market. This can be a fun, relatively easy way to get a lot of new business fast, and it doesn’t have to take a lot of money.
4. 10 behavioral science principles for great digital creative
What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects.
5. Don’t just appeal to a local searcher’s wants or needs, focus on the journey
You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend.
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