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By Elizabeth Ritger Outreach

Five Little Things for Your Monday: January 8, 2018

5 minute read
Five Little Things for Your Monday: January 8, 2018 Featured Image

2018 is now in full swing! If your New Year’s resolution included stepping up your firm’s marketing plan, keep it up with some of our favorite articles of the week!

1. A Beginner’s Guide to Creating Images for Social Media via Social Media Today

If you’re ready to start creating images for social media that stop fans in their tracks, then you’re in the right place. This infographic from Socially Sorted outlines some key steps to help you create eye-catching images that will drive engagement and shares – all without a designer.

If you’re struggling to come up with quality, creative visuals, this guide will help you up your game.

2. Are You Accurately Measuring the ROI of Your PR Strategy? via PR Newswire

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned.

Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. The questions for you to answer are which numbers matter and what’s the best way to measure them in relation to your goals?

If you want to get a better picture of your PR efforts, you’ll need to understand the nuances behind the metrics. Here are four ways to do that.

3. 5 considerations when evaluating your technology stack for 2018 via Advicent

Now that the calendar has flipped, advisory firms are starting to prepare their game plan for 2018. FinTech has continuously grown year-over-year and has become an integral part of many firms’ business. The following items are important to keep in mind so that you can ensure that you are getting the most out of your vendors.

4. Developing Your Marketing Plan for 2018 via ETF Database

If you don’t have a written marketing plan in place for your advisory practice, you aren’t alone. Research indicates only about one-third of financial advisors have an actual written marketing plan.

If you don’t have one, why not start 2018 off strong with a clear marketing plan and calendar to intentionally connect with and guide your marketing efforts with your ideal clients and prospects?

Even if you are one of the few that do have a formal marketing plan, be sure to revisit it periodically and solidify your marketing calendar for the new year ahead.

The payoff for having a written plan is ensuring you are focusing your time on the right marketing activities and keeping you from spending both unnecessary energy and dollars on activities that don’t impact your bottom line.

Your website is your always-on digital marketing and salesperson. Research shows that about 60% of the sales process is over before a prospect connects with your sales team. Why? Because prospects are researching online. They want to self-direct their education process. This makes having a well-designed, educational website a must.

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You May Also Like: How to Use Facebook Business Manager: A Guide for Financial Advisors, Twenty Over Ten vs WordPress – Which One Is Better? and Excellent Examples of Well-Written Copy for Financial Advisors