Five Little Things For Your Monday: January 4, 2021

2021 is here! Can you believe it? We hope that everyone had a wonderful holiday season and a Happy New Year and that you are ready to start the year off right with our first Five Little Things article. We know what holiday celebrations were not like what we are used to, but we hope that you still found the time to relax and decompress before going full speed ahead into 2021. Check out some of our top articles on LinkedIn conversation starters, marketing strategies and opportunities, video email marketing and much more.

1. Ten LinkedIn Conversation Starters for Financial Advisors via WealthManagement.com

Spamming people on LinkedIn is not the way to make strong connections, as it’s going to take a much more personal approach. It will take work and research, however, it will pay off in the long-run as you make much more qualified connections that can ultimately lead to clients. Not sure where to start? Here are 10 conversation starters that you can use in the new year.

1. A common connection
2. Content that is posted
3. Comment recognition
4. Alumni affiliation
5. Job commonality
6. Sports fanatic
7. Location
8. Career intrigue
9. Website research
10. Company news

Find out more about each topic in the full article from Wealthmanagement.com

2. Six Reasons Your 2021 Marketing Plan Will Fail via Advisor Perspectives

When it comes to generating leads and growing your client base, traditional marketing strategies aren’t going to cut it anymore, as there has been a digital shift in marketing. So, if you are looking to excel in marketing in the coming year, then these 6 things may be holding you back.

1. Your website needs an update
2. You are not investing in local SEO
3. You don’t have strong calls-to-action
4. You are lacking a strong content strategy
5. You aren’t leveraging email well
6. You don’t have a strong social media presence

Find out how to correct course if you are doing any of the above things.

3. How Financial Advisors Can Create a Digital Marketing Strategy via Iris.xyz

When it comes to connecting with prospects and clients, it’s crucial that you are doing so digitally, as we continue on in an increasingly virtual world. So, if you are trying to create a strong digital marketing strategy, here are 4 elements that you must include.

1. A strong website
2. A relevant and professional blog section
3. Active social media accounts
4. A strong and consistent email marketing strategy

For details on each, check out the entire article!

4. Minimum Effective Dose via The Client Driven Practice

Ask yourself what will make your marketing effective in 2021 and what will be the strongest mix of ingredients? When putting together your marketing plan for the coming year, here are some ingredients that you should include to make it the most effective.

1. Referrals
2. Content marketing
3. Emails

The entire article offers insight into each.

5. 4 video email marketing examples you’ll want to copy ASAP via iMPACT

Email marketing is an incredibly impactful way to connect with others and when you include video, think about the type of attention that you will attract. As we look to connect virtually, here are 4 video marketing examples that you are going to want to copy.

1. Explainer | Comptrain
2. Announcement | Elon University
3. Personalized Video | IMPACT
4. Customer Testimony | Working Against Gravity

Check out the full article with these examples to help you get ideas for your own email marketing strategy.