How did the first month in 2019 fly by so quickly? I guess when you’re working hard and loving what you do, time really does fly! If you had New Year’s Resolutions for 2019, this is a great time to re-evaluate them and ensure that you are staying on track. We have some of our favorite articles of the week to help with this, with tips on creating strong websites, brands and marketing.
1. Financial Advisor Websites: How to Make Every Page Powerful via Wavelength Financial Content
It’s crucial that your financial website is up to date and in tiptop shape, as this is probably one of the first places where potential clients will find out information about you. With digital marketing on the rise ⬆️, you need to make a great impression right off the bat! Even though the homepage is the most important and the first one that people will see, it’s pertinent that you treat every page like a landing page and ensure that they wow the readers!
Need tips on keeping all of your pages 💪🏼? Check out the article below!
2. Bringing brands back into line via Marketing Week
There are so many ways to connect with your clients these days, from AI and many other forms of technology to the ability to research data insights, but marketers still worry that they are not meeting their niche audience’s expectations.
When trying to enhance the customer experience, it’s incredibly important to enhance marketing and connect with your customers and clients to ensure their needs are being met.
Brands need to develop experiences and products with personal insight to meet the customer experience. Read more below to find out how they do this!
3. 11 Creative Trends Set to Dominate in 2019 [Infographic] via Social Media Today
Visual and design trends are constantly changing, so how is your company going to keep up? There are so many colorful and awesome looking options to really make your brand stand out, so why not experiment with them? The below infographic shares some of the creative trends that we should expect to see in 2019!
4. Marketing is Misunderstood: Get It Right in 2019 via Red Zone Marketing
In 2019, it’s time to get serious about your marketing plan as an advisor. So many marketers focus on what they are going to DO for their plan, but really, they should be focusing more on what they are going to SAY. If your message has been finetuned, then you will see much better results regardless of what your marketing efforts are.
Prospective clients are more interested in your words and what you say then what you are doing…that is what is going to attract them. For more on how to change your messaging to achieve better results, then read below!
5. How reputation became a major ranking factor in SEO via Search Engine Land
You’ve heard the saying “quality over quantity” and that goes the same for the information that you put on your website! In order to continue to rank high in Google’s ranking factors, you need to be continually checking the usability of your website and the quality of the content.
It’s important to remember that the quality scores will affect your ranking in search results. You need for those to stay high so that you can attract more clients by drawing in potential leads. To find out more on how to do this by checking out the article below!
Struggling With What Content to Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month to month plans).
