Happy Monday! We hope that some of you are resting up and enjoying a long weekend. To get right back into the swing of things, here are some of our favorite articles from this past week on social media, new marketing technologies, and 2019 trends!
1. These 5 Trends Should Get You Off the Social Media Sidelines via SEIC
A new year and a new list of social media trends – we hear it over and over again. But if you haven’t already, you should start taking digital marketing trends seriously. It’s true that not everyone has the resources (or need) to jump at every marketing trend that comes along, but it’s important to stay in the know and consider which could be best for your social media strategy this year. In this blog, SEI breaks down some top social media trends in 2019 that you should embrace.
2. Marketers React to Gartner Finding: Martech Spending Now Exceeds Staff Costs via Marketing Land
A recent report by a research firm, Gartner CMO Spend Survey 2018-2019, indicates that a corner may have been turned for marketing budgets. Marketers are now spending more on marketing technologies than on salaries for internal staff. A big chunk of this spending included digital analytics, content management and email marketing tools – which are all important parts of your digital marketing strategy! As more and more marketers understand the importance of these technologies, catch up with the trends by reading this article from Marketing Land!
3. “Why Compliance Officers Should Say ‘Yes’ To Text” via ThinkAdvisor
Anyone who works in the financial services industry knows it’s essential to look for ways to connect with the millennial generation that represents an increasing opportunity for your advisor business. This next generation of clients and employees want to communicate through text messaging. Learn how your firm can make changes to accommodate this preference by requesting your free white page from ThinkAdvisor!
4. 8 Types of Social Media Posts that Your Business Should Avoid [Infographic] via Social Media Today
A lot of us think about how we can get more followers and what we can be posting on social media, but it’s also important to consider what will make people unfollow us. You need to know what kinds of posts annoy your audience to make sure you keep them happy and interested. Here’s a quick summary of what to stay far away from:
- Negative posts about customers or clients
- Irrelevant viral content
- Political or religious posts
- Content that isn’t properly proofread or edited
- Too much overtly promotional content
- Content inconsistent with branding
- Misleading posts
- Unattributed content
5. Limit Whom You Listen To (Distraction-Proof Advisor Idea Video) via Paul Kingsman
There’s enough market commentary online now to make your head spin. However, don’t let the overabundance of information and outlets scare you away. To not get stuck in the media clutter, here are Paul Kingsman shares his tips for limiting who you listen to! Here’s a quick overview:
- Build your small go-to team of experts and follow them consistently
- Go beyond the provided by just your broker-dealer or custodian
- Occasionally correspond with those you listen to
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