Happy New Year! It’s the first Monday of 2017 and what better way to start it out than with these Five Little Things:
Among content marketing’s greatest strengths are its practicality, its simplicity, its multifaceted effects, and its timelessness—the fact that it will be relevant forever. Then again, forever is a long time. What if content marketing is just a fad? What if all your “permanent” efforts aren’t really permanent? Is content marketing truly timeless, or are we too short-sighted to learn the truth? This article breaks this down.
Video marketing used to be an expensive and lengthy business, but with the advances in professional video production equipment, smartphone technology and the ease of use of platforms such YouTube, almost anyone can become a video marketer. Faster, easier and cheaper does not always mean superior, but there are a few simple steps that you can take to ensure you create quality videos.
The term ‘digital transformation’ has been used to describe anything from creating a fully responsive mobile website to developing a social media strategy, but in reality true transformation needs to involve much more than just the end product.
When it comes to online marketing, the purpose and objectives are generally the same as traditional strategies in terms of increasing brand awareness and finding new customers. There are a number of ingredients that go into a successful digital promotion all the way from planning to sales. Here are some ways in which small businesses are making the most out of their online marketing efforts.
Ready to make some New Year’s resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017.