We hope that everyone had a relaxing weekend before the busy week ahead. We are flying through January and wanted to share some of our favorite reads from the week on everything from marketing as an advisor, client reviews, social media predictions and more. So, settle in and check out our Five Little Things article before diving into the week ahead.
Financial advisors work incredibly hard to grow their client base and their assets while providing expert advice for their clients and their families. So, when it comes to running a business and marketing your firm, advisors often turn to traditional marketing tactics, such as:
- Website development and enhancement
- Social media and social advertising
And while we need these tactics, many times they will not work for advisors, leaving them disappointed with the results. Read on to find out how you can change that in 2021.
With the SEC’s newly-updated advertisement rule for advisors, Financial Advisors can use celebrity endorsements, however, many consultants and marketing specialists are saying that the impact may not be that impactful while also widening the gap between large and smaller firms.
Under this new rule, advisors can use testimonials, endorsements, hypothetical performance and third-party ratings for advertisements as long as they meet the criteria that are outlined by the SEC.
Samantha Russell, marketing specialist and chief evangelist at Twenty Over Ten, an FMG Suite company had the opportunity to weigh in on this topic along with other professionals.
Advisory firms with deeper pockets can afford to pay for “high-level celebrity endorsements” hyper-personalized digital marketing.
To find out what others had to say, check out the entire article.
2020 brought about so many changes, and we all had to change how we communicate very quickly. Many of us turned to social media and as it has progressed and changed, Chief Evangelist of Twenty Over Ten and FMG Suite, Samantha Russell had to opportunity to share six predictions for 2021.
- The demands for authenticity and value will increase
- Video production has changed
- Lead nurturing improved
- Short-form content will stay popular
- The most popular channels stayed the same for the most part
- Events went digital
Find out more on how to fully embrace social media in 2021 as we head into the new year.
4. via iMPACT
You want to drive traffic to your advisor website, so how do you increase your landing page conversions in the coming year? These 3 simple ways are incredibly powerful, and include:
- Begin with the end in mind
- Learn to write attention-grabbing titles
- Add videos to your landing pages
Find out more about each in the full article.
Using social media to connect with others is crucial for driving traffic to your site and growing your firm. How do you know when you should be posting, however? The pandemic has changed the way that we communicate and when we post on social, and this infographic can help you find the day and times you should be posting to get the most engagement.
Struggling With What Content to Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month to month plans).
About the author
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.