How crazy is it that it’s already the second Monday in 2020?! Time is really flying on by. With the New Year comes new beginnings and new opportunities for growth and improvement. Take a look at our favorite reads this week on the LinkedIn algorithm, improving your writing, business tips to be successful in 2020, content marketing trends in 2020 to skyrocket your content marketing strategy, and how to rank higher in search engines in 2020.
1. LinkedIn Algorithm Basics + 7 Hacks For Financial Advisors via Lead Pilot
Having a successful social media strategy to boost your LinkedIn presence is essential as a financial advisor. In order to make the most of your LinkedIn and leverage your networking abilities through the platform, it’s critical that you learn about the LinkedIn algorithm and how it comes into play. Take a look at these 7 tips to rank higher on LinkedIn to make sure that your content gets seen.
2. 3 Reasons To Improve Your Business Writing This Year via Perfectly Planned Content
Your content is the backbone of your financial advising business. If you aren’t seeing the results that you have hoped for with your business, consider optimizing your writing strategy. Read on to learn how improving your business writing will help you reach your goals this year.
3. Episode 211 – Business Tips for a Dialed-In and Successful 2020 via Top Advisor Marketing
In this podcast, Matt and Kirk discuss the benefits of being dialed-in, what challenges business owners face when they’re not creating enough synergies, and how to manage and overcome roadblocks in your business.
In this episode, you will learn:
- Why having a clear and distinct brand can make you more referable
- Warning signs that you’re not dialed-in
- Why it’s important to create a positive work culture
- How to find your focus
- And more!
4. 5 Content Marketing Trends You Need to Know for 2020 via Entrepreneur
The best way to leverage your content marketing strategy is to take a look at what’s already performing well. Check out these five content marketing trends that this article highlights you need to know for 2020.
- Video and live-streaming
- Optimizing content for voice search
- AR-powered visuals
- Conversational marketing
- Dynamic content delivery
5. Make it Easy for Search Engines To Rank Your Website in 2020 via Search Engine Land
If you have a website and you are concerned about SEO, you do need to know what goes into search engines. Search engines want to rank your website, but you need to make it easy for them. Hear more to learn insight to help you heighten your SEO ranking.
