We can’t believe that it’s already the first Monday in February! We are excited to share our favorite reads this week on optimizing landing pages, growing your financial advising business through referrals, defining your ideal client to help your business succeed, how to avoid content marketing pitfalls, and how to use social media to leverage your financial advising business.
1. 4 Steps To Creating Fully Optimized Landing Pages For Financial Advisors via Lead Pilot
Making sure that your landing page is well designed and optimized is crucial to your business. A landing page is where visitors land after clicking certain CTA’s or other links in your emails, social media, etc. Your landing pages’ sole purpose is to convert visitors, and we know that it can be hard. How do you get people to provide their information? This read outlines 4 steps to create fully optimized landing pages for financial advisors that will get your conversions through the roof!
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Studies have shown that referral customers are both more profitable and loyal than normal customers – they have a higher contribution margin, retention rate and prove to be more valuable in both the short- and long-run. Knowing that fact doesn’t make it any easier to capture referrals. But the steps outlined in this article can!
3. How Defining Your Ideal Client Will Help Define Your Business via Susan Danzig
Whether your business is well-established or in its founding stages, taking the time to define your ideal client is essential to your success. Taking the time to plan out your ideal client will improve your prospect-to-client conversions, and ultimately, your revenue. Follow these steps to find your perfect client.
4. 9 Pitfalls to Scaling Content and How to Avoid Them via Search Engine Land
As more companies start to see the value of content marketing, the pressure is on to scale up production and keep up with the competition. Some expand too quickly and experience growing pains. Download this eBook from CopyPress and discover the top nine issues these clients face when failing to scale their content and to solve them. Topics include:
- Managing the diminishing returns of content at volume
- Managing QA to keep things from slipping through the cracks
- Managing brainstorming burnout
5. How Should Financial Advisors Use Social Media? via Three Crowns Marketing
Whether or not financial advisors should have a presence on social media isn’t really a question we grapple with any longer. Yes, you should be on social media. This article highlights five ways you can use social media to enhance your professional and personal image, and use it to grow your company too.
