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By Blair Kelly Outreach

Five Little Things For Your Monday: February 21, 2022

6 minute read
Five Little Things For Your Monday: February 21, 2022 Featured Image

How can you know if you picked the right niche for your firm? Do you need some help with your calls to action? These are just a couple of the questions that today’s “Five Little Things” article answers. Learn more below!

1. How to Know if You Picked a Good Niche via Advisor Perspectives

When you choose to serve a particular niche, it really boosts the value of the marketing dollar. So, when choosing your niche, how can you find one that works for you? Ask yourself these 11 questions and it will make the process much easier.

  1. Is your niche feeling significant mental or emotional pain regarding their shared problem?
  2. Is your niche willing and able to pay your fees?
  3. Is your niche easy to find for marketing purposes?
  4. Is your niche marketing growing?
  5. Is it urgent for your niche to have their problems solved?
  6. Is it possible to dominate the space for a lack of competition?
  7. Is the niche’s primary financial problem complex enough that most other financial advisors can’t address it adequately or profitably?
  8. Do you have personal or professional experience with this niche?
  9. Do you have credibility working with clients in this niche?
  10. Can you access the niche through existing networks and opportunities?
  11. Do you have the skills and knowledge to serve the niche?

Learn more about each question in the full article from Kristen Luke.

Advisor Perspectives blog

Do you feel as though you have the perfect website, but aren’t getting the types of leads that you want? You may be missing a strong call to action on your website. If you need some examples, here are 9 CTA best practices you can try to boost your marketing.

  • Keep Your CTAs Brief
  • Create Urgency
  • Try Reverse Psychology
  • Personalize Your CTAs
  • Use Responsive Design
  • Utilize Contrasting Colors and White Space
  • Make Your CTAs Into a Button
  • Double-check Your Landing Pages
  • Test and Refine

Social Media Today

3. 10 Reasons Why Your Website Is Not Ranking In Google via iMPACT

Is your website not ranking? Here are 10 reasons why:

  1. Your site speed is too slow
  2. Your content isn’t building trust
  3. Your content isn’t using the right keywords
  4. You’re not publishing regularly
  5. SEO best practices are not being implemented
  6. Your site has poor organization
  7. You’re in a very competitive market
  8. You’re not crediting a trustworthy author
  9. You have a “no-index” tag set on your pages
  10. You’re not optimizing older posts

Are you guilty of any of these things? That may be the reason! Make a few tweaks and watch your website rankings soar.

10 reasons why you aren't ranking

4. Contact Page Best Practices: 6 Examples To Inspire Your Own via FMG Suite

Communication is a crucial step to running and maintaining a successful business, which means that your contact page is the unsung hero of your website. Check out this blog to learn:

  • The importance of contact pages
  • Contact page best practices
  • Why the features are so important
  • Examples that inspire

Check out the entire blog to learn how you can better connect in 2022.

Contact page examples

5. Three ways to shape customer relationships in the new age of experience via MarketingWeek

When it comes to customer experience, it requires both a digital and a data transformation. In 2022, how can you share customer relationships?

  1. Expand vision for customer data
  2. Use measurement as a catalyst for change
  3. Deliver commerce experiences to drive next-generation loyalty

Learn more about each point in the full article from MarketingWeek.

MarketingWeek blog

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About the author

Blair Kelly

Blair is a social media strategist for FMG Suite and Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.

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