This week’s Five Little Things is filled with information on a variety of topics, including everything from tips on how to produce a successful webinar to guidance on building your firm’s social media team. Take a look!
It’s easy to get lost in the service, administrative, and compliance side your business while pushing aside the work needed to attract more ideal prospects. There are simple strategies and tactics that often get started and stopped over and over. It’s a cycle of marketing misfortune. Marketing is often the weak link in an advisors practice and it’s almost always the first “expense’ that gets cut or the first “task” that falls off the plate. Here are four proven and easy-to-execute tactics, plus one critical strategy to help you attract more ideal prospects.
You’ve got a great topic. Your speaker is energetic and engaging. Your presentation is knock-it-out-of-the-park gorgeous. Now you just need one thing: an audience. Driving registration is the biggest obstacle to webinar success. After all, any webinar’s target audience is made up of people with busy schedules, who need a compelling reason to carve out a spare hour in the middle of the day. Getting more people to sign up for your webinar is achievable, but it requires catching them at a moment when they’re receptive and hitting them with a message that resonates.
We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises and even some small businesses, social media is handled by teams of people covering a broad range of skills. So how do you go about building an awesome social media team? There are so many things to consider: What skills do you need in your team? How should you structure the team? How do you hire new team members?This post goes step-by-step through the process of building a great social media team.
Most companies these days have some kind of blog on their website, even if they aren’t seriously pursuing a content marketing strategy. They generally rely on internal writers, or possibly contractors to handle the majority of their work, with the understanding that internal personnel will know the brand (and its target audience) better than anyone else.
However, attracting guest posts to your blog, written by outsiders, is a strategy of enormous potential value. Ordinarily, content marketers focus more on guest posting on outside sources, but there are almost as many advantages to inviting guest authors to contribute on your company blog. Here are seven of them.
The research firm says it’s at least five years from being a mass consumer medium, although augmented reality, 360-degree video and mixed reality are acting as stepping stones.