February is really flying on by for us at Twenty Over Ten – but we can’t complain, we have been loving every second of this new year! Start your President’s Day off right with our top reads on how much to spend financial advisors should be spending on their marketing, what social media platforms you should be on, wasted content, keyword research, and the potential in having a podcast.
How much are advisers typically spending? How much should they be spending to actually see ROI that will grow their business? Samantha Russell answers all your marketing questions here. Additionally, she provides a sample budget for how to spend your marketing budget to reap the most benefits.
There are many social media platforms today, but which platforms are worth spending your time on to promote your business? The best way to decide is to look at WHO is using which platforms. Knowing the demographics of each channel will help you and your fellow financial advisors initially choose where to spend your time, efforts and budget (if you are paying to boost posts). This read outlines the key demographics of the most popular social media platforms.
By now you know the value of regularly producing content, but what if you found out that some of your content is wasted and not necessary? Read on to learn the five key questions to ask yourself to avoid wasteful content.
Keyword research is critical in order to ensure that your content gets found. Ultimately, the goal of keyword research is to make sure that your content contains words that searchers are including in their search queries. Read on for a step by step guide on how to perfect your keyword research in 2020.
Telling your story is essential for differentiating yourself and building a successful business. Social media, blogs, and email marketing are some of the ways to reach your audience. And then, there’s podcasting. If you want to establish yourself as a thought leader in your industry and generate more leads, then having a podcast is the way to go.