Happy Valentine’s Day! 💕 For today, we wanted to showcase five articles that we loved so you can kick off the week right. From writing effective email subject lines to website design trends and more, this roundup is swoon-worthy.
1. The Most Effective Email Subject Lines for Financial Advisors via Advisorpedia
According to HubSpot, 78% of marketers have seen an increase in email engagement over the last 12 months. And according to Convince&Convert, 33% of people open emails based on the subject line alone. So, that is a big factor when it comes to the number of eyes that reach your content versus those who hit delete. What types of subject lines get opened the most? Here are six types:
- Show your value with specific topics
- Ask questions
- Include numbers and checklists
- How-tos and guides
- Alternative forms of media
- Update your clients
Learn more about the specific types in this article.
2. What Most Advisors Are Missing in Their Business Development Plan With Kim Skermer (Ep. 345) via ProudMouth
If you’re having a hard time building and implementing a long-term business plan, then you might be missing some key elements. Tune into this podcast to learn:
- The “two lives” that most advisors experience during their career
- Meaningful insights from 100 interviews with women in financial services
- Opportunities that most broker-dealers and distributors are missing out on
- How to identify your strategic intent through small, actionable steps
- The power of “Know your scripts, master the situation” -and more
3. 9 Web Design Trends to Inspire Your Online Presence in 2022 [Infographic] via Social Media Today
Are you looking for inspiration for your website design in 2022? Then be sure to check out this infographic to learn 9 web design trends to inspire your online presence this year.
4. Episode 86: Becoming More Referable – A Conversation with Julie Littlechild via The Advisor Lab
Tune into this episode to hear from Julie Littlechild, Founder and CEO of Absolute Engagement. Julie and her platform are all about the client experience and client referrals, so they dive into:
- Having client conversations
- Prepping clients for meetings
- Surveying clients to capture information
- Generate more word of mouth referrals
This is a really good episode, so make sure you tune in!
5. 7 Analogies Financial Advisors Can Use With Their Clients via The Podcast Factory
When financial advisors use analogies, this is a good way to teach leads, prospects and clients something without telling them directly. By doing this, you can sell them on hiring without it seeming like you are selling something. Check out this podcast for 7 analogies that advisors can use with clients and prospects to better connect.
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About the author
Blair Kelly
Blair is a social media strategist for FMG Suite and Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.
