It’s almost the middle of February, and that means Valentine’s Day is coming up in just a few days! What better time than to share some of the articles that we ❤️ this week! Check out some of the top reads on digital marketing trends, data, branding and more in this week’s edition of Five Little Things!
1. 7 Digital Marketing Trends That Will Rule2019 [Infographic] via Social Media Today
Since it is still early in the year, I’m sure you have been hearing all about the trends that will affect marketing in 2019. More specifically, we are going to take a look at visual content trends and how they will relate to your individual social media process. The infographic below should give a clear understanding of what to expect and help you to better prepare your digital marketing strategy for an awesome year ahead!
2. Email Pitching: 8 Essential Tips for Best Results via Cision
Email is one of the most used communication tools in the 🌎! For that reason, when you are sending an email, you need to ensure that what you are sending grabs the attention of the reader! Even if not “pitching” per say, financial advisors can use these 8️⃣ tips to grab the attention of potential clients, as well as, their current ones!
- Use a database to send emails to influencer sources.
- Only include relevant materials that readers will want to learn about or have requested.
- Be consistent when sending newsletter and regular updates.
- Timeliness is 🔑
- Choose the best sender address.
- Include both plain text and HTML if sending a newsletter
- Don’t use all caps or multiple !!! in the subject line.
- Be sure you are segmenting your lists.
Check out the article below for more in-depth tips!
3. How intelligent data use creates personalised journeys via Marketing Week
Creating relationships is such an important part of being a financial advisor. When you are handling someone’s 💰 and helping them plan for their future, you want them to be able to trust you wholeheartedly! In this day and age, these are built on delivering a personalized customer experience that stays relevant across every channel!
When it comes to being effective in forming relationships, the 🔑 is to use data as you can grab valuable insights when it comes to finding out important information! How is the best way to go about doing this? Check out the article below for details on utilizing data to give your customers the best experience possible working with you!
4. Google adds voice input and spoken results to mobile search web via Search Engine Land
We have talked about the importance of using voice search on our blog in the past, and it seems that Google will be adding voice input and spoken results to their mobile search web.
Users were already able to use the keyboard microphone on Android, but they have now added a microphone to the Google.com search field. This type of move shows that they are trying to make it even easier across all platforms, which is just another reason why your website needs to be mobile-friendly as a financial advisor!
5. 5 Startup Branding Trends to Watch for in 2019 via Entrepreneur
Starting a new business can be a stressful and exciting situation all rolled into one! You want to be one step ahead at all times and up on the latest trends, but it can be tough to keep up with everything on your plate and with how quickly the world is changing. Here are 5️⃣ branding trends to look out for in the upcoming year.
- Increase engagement with illustrations.
- Incorporate minimalism into your work.
- Listen to millennials!
- Use creativity when it comes to domain names.
- Become more personal rather than corporate.
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