Start your week off right with our favorite marketing reads on best practices to use video on your advisor website, how to grow your business by leveraging your marketing, how to use LinkedIn to find the right prospects, SEO mistakes to avoid, and how long-form content on social media is making a comeback.
1. Best Practices for Incorporating Video Into Your Advisor Website (Distraction-Proof Advisor Idea Video #178) via Paul Kingsman
Twenty Over Ten’s CMO, Samantha Russell shares insight and best practices on incorporating video into your advisor website to bring you the clients that you deserve. Take a listen below to hear her tips and tricks to use video to differentiate your advisory firm and take it to the next level.
2. Ep 160: Accelerating Growth By Spending More Than 10% Of Revenue On Marketing (That Works), with Gabriel Shahin via Kitces
In this episode, Michael Kitces is joined by Gabriel Shahin as they talk about Gabriel handles the sales process given the number of leads he’s able to generate with his proactive marketing. Additionally, they discuss why he ultimately decided to hire a standalone business development associate to respond to all the inquiries and screen them within 10 minutes of contacting the firm. Lastly, they talk about how Gabriel gracefully handles the leads his marketing generates that may not have the financial wherewithal to be a good fit for his firm.
LinkedIn is responsible for 80% of the business-to-business leads sourced via the Internet. So, if you’re targeting professionals for a wealth management relationship or plan sponsors for benefits work, LinkedIn provides the solution to the problem of not having enough meaningful and qualified conversations. This article emphasizes focusing on implementing the right strategies.
Is your website not ranking as high as you would hope? You may be making these 5 SEO mistakes that are hindering you from ranking higher in Google. If you find yourself committing these 5 mistakes, you’ll be able to fix those, and if you haven’t yet, you’ll know to avoid them.
- Improper Indexing of Your Pages
- Keyword Cannibalization
- Wrong Page Structuring for Its Target Topic
- Incoherent Internal Linking
- Low Page Speed, Especially on Mobile
In an age of social media mistrust and misuse, long-form content is increasingly seen as a virtue. If you want to establish brand trust, consider integrating long-form content into your social media strategy.