Happy December, all! Here is this week’s Five Little Things for Your Monday:
What’s important? What’s not? Learn to assign your tasks to categories of importance in order to manage the load. These five steps will help you do what you need to do: focus on the most important tasks first so that you can leverage them to achieve revenue and growth goals. Perhaps, what’s even more important is that by prioritizing your marketing tasks, you’ll feel less stress and more in control of your time.
There are a dozen ways to market a brand or product successfully, but many more ways to do so ineffectively. In the same way that technology evolved to empower consumers, marketers have plenty of technology options available to optimize their efforts. The fact is there are way too many marketing technology vendors, many offering tech that is only marginally different from its competitors.
More than ever, the effectiveness of your content marketing strategy depends on the topics you choose and the headlines or titles you use for your content. As with all areas of marketing, headline optimization is subject to changes as new technologies, trends, and consumer preferences evolve over the years. Gearing up for 2017, it’s time to take a critical look at your strategy, and reevaluate how you choose topics and headlines within your campaign.
While personalization marketing is an extremely effective tool, it is often misused to garner consumer attention. From email, social media and web personalization marketing, the wrong approach can sever a relationship. Surely personalization has never been easier to provide, but brands continue to falter in the usage of it. Here are five tips that can help brands optimize personalization marketing.
The power of social media for business can’t be denied, but harnessing that power isn’t always easy. Here are some tips to keep in mind.