Hi, everyone and happy Monday! Here are this week’s Five Little Things:
Facebook plans to open up 360-degree live streaming to Pages using its Live API tool — that allows them to broadcast on Facebook through non-phone cameras like a 360-degree rig — sometime “in the coming months,” according to a company blog post (wondering what 360 video looks like? Check out this awesome 360 video from Bill Winterberg). And Facebook expects to roll it out to everyone sometime next year, though only people with 360-degree cameras will be able to produce their own “Live 360” streams, as Facebook is calling its 360-degree live-streaming feature.
Whenever Facebook officially opens up 360-degree live streaming — and assuming the resolution doesn’t recall video streaming circa 2006 — it could open up more reasons for viewers to be interested in live streams on Facebook.
From a buzzword to a mainstay, content marketing has risen to stake its claim as one of the best advertising and marketing strategies, rivaling almost all traditional advertising ones. Here are a few reasons why smart business owners should stop stalling, put a blog on their websites and start investing in credible content marketing efforts.
As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips. For more on local search SEO, see our post on 6 strategies to build local links to your website.
Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best (and for more on marketing automation – see our email marketing for financial advisors series).
‘People-based marketing’. It’s a saying we’re hearing more and more often in the industry and one of the latest buzzwords going around. Marketing has historically been all about knowing how to communicate with customers. Small businesses had this down to a tee, speaking to their customers and identifying where their interests lie. But on entering the digital world, that path became more distant, especially in large organizations where contact numbers are in the thousands. (You might also like – An interesting take on how to connect with prospective clients in the digital age).