We can hardly believe how quickly the holidays arrived! With some days off and relaxation in the near future, make sure to squeeze in time to pick up new marketing tips in our Five Little Things series.
1. The Social Queen: Distribution via SEI
Blogging is a great way to differentiate you and your firm from your competition, and set yourself up as a thought leader. But content is just part of the story. This post explores the queen of the equation – distribution.
Let’s assume you’ve done your monthly homework and you have a great blog and some social media messaging approved (don’t forget about looping your compliance friends into your workflow), and are ready to publish to the world. Where to publish them? While adding a blog to your website is a no-brainer if you have the ability, you have another option. A free option!
2. Social Media Today Predictions for 2018 [Infographic] via Social Media Today
This past year was a hot year for the social media marketing world, especially for content creators.
Video, in particular, quickly swept over all social platforms and became a main focus for many marketers. And as content production is on the rise, consumer attention spans are on a fast decline. This leaves the rest of us in a constant battle to produce relevant, high-quality, captivating content in quick snippets. That’s how short-form (10-30 second) videos have taken over social media in 2017.
That’s only one of many trends we saw sprout up in 2017, but what should we be expecting in 2018? The infographic below is a visual round-up of our 2018 social media marketing predictions:
3. Content Marketing: Building On The Blog via Forbes
This is a fascinating time to be working in the field of marketing. Technology has given us so many interesting options to market our brands and attract our target audiences. One of the things that I love most about my job as digital senior manager for a senior home healthcare company is that the services we provide are very personal. Technology is advancing in ways that help me infuse my company’s message of providing personal care into our digital marketing efforts.
Blogs are a good start toward educating our audience about the benefits of in-home care, but that isn’t enough. We want our customers to get a sense of caring even before they decide to work with us. Other types of content, like video and infographics, provide a foundation for building that personal relationship.
4. Using Calendar-based Events in Your Financial Marketing via AdvisorPR
‘Tis the end of the year and all through your town people are scrambling to maximize their taxable deductions, among other things. From tax deductions and capital gains strategies to retirement account contributions, required minimum distributions and charitable gifting (and everything in between!)—it’s a race with the clock to get finances in order by midnight 12/31/2017. What a great opportunity for financial services professionals!
Advisors often miss the unique opportunities that come with calendar-based marketing. Calendar-based marketing is not only applicable for end-of-year planning but also applies to the start of a new year, during tax season, financial-related federally observed weeks or months (i.e., National Save for Retirement Week or Life Insurance Month), and even yearly milestones that apply to your target demographics. Marketing, in all sense of the broad term, is possible around every calendar-based scenario. It can be as simple as:
5. Google Analytics releasing 4 new functions to offer more user-centric insights via Marketing Land
Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels and devices is vital to success. In response, Google Analytics has announced four new features to better measure the customer journey.
Struggling With What Content To Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month to month plans).
You May Also Like: Top 4 Client Expectations for Advisor Websites in 2018, Holiday Gift Guide 2017: 5 Gadgets For Tech Lovers and Twenty Over Ten vs WordPress – Which One Is Better?