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By Lauren Keeports Outreach

Five Little Things for Your Monday: December 12, 2016

3 minute read

Happy Monday, all! With the holidays so close, it can be difficult to stay on top of what’s happening and to find time to check out new resources. However, with the new year right around the corner, it’s important to make sure that you have your 2017 strategies figured out.

Here are five quick articles to get you up to speed on current events and to help guide your marketing strategies in the new year. We hope you enjoy this week’s Five Little Things

Marketing resources for financial advisors

1. Facebook admits to miscalculating more of its advertising metrics

Facebook said in a blog post on Friday that it has been miscalculating more of its viewership metrics for advertisers. Find out what information was being incorrectly reported.

2. Building Your Consulting Practice Through Inbound Marketing

How can you get your message out in an insanely message-cluttered world? Into this world comes a new solution—inbound marketing—which turns out to be based on some tried-and-true principles. Here are 13 recommendations of how to effectively use inbound marketing to build brand value and gain credibility.

Marketing resources for financial advisors

Marketing resources for financial advisors

3. 37 Free Online Marketing and Social Media Classes to Elevate Your Skills

Where can you go for the best, most useful marketing information? Check out these free resources.

4. 2017 is Coming: Do You Have Your Marketing Metrics in Place?

In any business, it’s important to stay on top of what’s working. In order to know what you’re doing well, you need metrics. With 2017 upon us, there’s never been a better time to revisit how your company uses analytics. Whether you’re looking to launch a new website or get better results from your current pages, here are some of the most important metrics you should consider tracking when it comes to growth in the new year.

5. Top 8 Marketing Trends That Will Define 2017Marketing resources for financial advisors

The biggest trends of 2017 will help marketers engage consumers more directly by circumventing distractions and increasing their marketing reach. These tactics appeal to fundamental aspects of human nature. As such, they can help marketers create carefully coordinated campaigns and conversations where brands and consumers coalesce into a shared experience.

You may also like: Holiday Gift Guide for the Tech Lover in Your Life and The Best Advisor Websites of 2016