Happy Monday, all! With the holidays so close, it can be difficult to stay on top of what’s happening and to find time to check out new resources. However, with the new year right around the corner, it’s important to make sure that you have your 2017 strategies figured out.
Here are five quick articles to get you up to speed on current events and to help guide your marketing strategies in the new year. We hope you enjoy this week’s Five Little Things–
1. Facebook admits to miscalculating more of its advertising metrics
Facebook said in a blog post on Friday that it has been miscalculating more of its viewership metrics for advertisers. Find out what information was being incorrectly reported.
2. Building Your Consulting Practice Through Inbound Marketing
How can you get your message out in an insanely message-cluttered world? Into this world comes a new solution—inbound marketing—which turns out to be based on some tried-and-true principles. Here are 13 recommendations of how to effectively use inbound marketing to build brand value and gain credibility.
3. 37 Free Online Marketing and Social Media Classes to Elevate Your Skills
Where can you go for the best, most useful marketing information? Check out these free resources.
4. 2017 is Coming: Do You Have Your Marketing Metrics in Place?
In any business, it’s important to stay on top of what’s working. In order to know what you’re doing well, you need metrics. With 2017 upon us, there’s never been a better time to revisit how your company uses analytics. Whether you’re looking to launch a new website or get better results from your current pages, here are some of the most important metrics you should consider tracking when it comes to growth in the new year.
5. Top 8 Marketing Trends That Will Define 2017
The biggest trends of 2017 will help marketers engage consumers more directly by circumventing distractions and increasing their marketing reach. These tactics appeal to fundamental aspects of human nature. As such, they can help marketers create carefully coordinated campaigns and conversations where brands and consumers coalesce into a shared experience.
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