How is it already August?! Summer always seems to fly by and before you know it, school is getting ready to start. The fun isn’t over yet though, so before your kids head back and you get ready for the second half of the year, catch up on our weekly round-up of some of our favorite articles on content marketing, advisors and marketing with intention.
1. 8 Advisor Mistakes That Hold Back Your Business via ThinkAdvisor
When you make the decision to become an advisor, you know that it will take hard work. After a few years of working long hours, you have established yourself as a strong financial advisor. However, don’t let the comfort of success bring along these eight common mistakes:
1. Announcing What Your Won’t Do
2. Assuming No News is Good News
3. Thinking “I Have All Their Money”
4. Leaving Money on the Table
5. Stopping Learning
6. Not Following Up on Leads
7. Convincing Yourself the Business has Changed
8. Not Having a System to Ask For Referrals
If you can avoid making these mistakes, then your life as a financial advisor will be much more rewarding.
2. How can data improve your storytelling? via PR Daily
It seems like every business is looking to become more data-driven these days. If you can back up your work with numbers and statistics, then that will create more trust between your company and potential clients.
If you can provide data to supplement your storytelling, then you can find a lot of success. Here are a few tips on how to add data to your storytelling:
1. Look for Patterns in Customer Reviews
2. Identify Segment-Specific Pain Points
3. Analyze Content Overlap with Influences
Read on below to get more details on how you can make your storytelling really stand out with strong statistics.
3. What to Do Alongside Content Marketing for Faster Results via Perfectly Planned Content
Content Marketing is extremely useful to financial advisors as it helps you to build a well-known and honest brand, because we all want to work with people we trust, especially when they are handling our money. It can be done in so many ways, which include, blogging, email marketing or engaging with prospects through social media, among other tactics.
There are certain things that as an advisor, you can do to supplement your content marketing, which include:
1. Get in Front of People
2. Fill the Gap of What Your Ideal Clients Need
3. Join Small Business Associations Near you
4. Go Old School
5. Give Away Swag
6. Have Fun!
4. 9 Best Practices for Your Advisor Blog via kirklowe.com
If you are having trouble producing content, then your business is going to be behind when it comes to content marketing. It’s important to have authentic and informative content in order to propel your marketing.
There are ways to make sure that you are producing meaningful content and then ensuring that it is being read and shared by the right people. Read below to discover the nine tips on doing this!
5. The Power of Niche and Intentionality via Practice Management Blog
When it comes to marketing, advisors can often make the mistake of trying to do too much. Rather than being.a “jack of all trades” of advisors, it is better if you find a niche that you can specialize in your strength areas. By doing this, you can generate referrals and make a name for yourself based on the specific type of clients that you want to attract. This will make you extremely valuable to clients, and it’s a great way to remain constant, because you will seen as an advisor that can be trusted in a certain niche.
Struggling With What Content To Share on Social Media or via Email?
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