Welcome to the first Monday in August! We hope that everyone had a great weekend and is ready to tackle this week! Start Monday off right with your morning cup of ☕️ and our Five Little Things article with tips on optimizing landing pages to get more conversions, building a video marketing strategy, the rules of advisor marketing success, social media marketing, and collaborative tools for your business.
1. 4 Easy Ways Financial Advisors Can Get More Conversions From Their Landing Pages via Market Assist
Landing pages are essential to your inbound marketing strategy. Landing pages are meant to collect lead data and keep your database full, so it’s crucial to continuously revisit and reassess your landing pages to ensure that you are indeed meeting this purpose. If you’re looking to enhance your landing pages and get the conversions you have been hoping for, this read is one you don’t want to miss.
2. The ABCs of Video Content: How to Build a Video Marketing Strategy via Moz
There are numerous benefits to incorporating video into your overall marketing strategy. However, many businesses still use very few videos in their marketing, if they use any at all. This article highlights four key major areas that companies commonly struggle with when it comes to generating video content:
- Budget
- Talent
- Buy-in
- Consistency
3. Episode 185— 14 Rules of Advisor Marketing Success via Top Advisor Marketing
Have you ever wondered what it takes to have a successful marketing strategy? In today’s podcast, hosts Kirk Lowe and Matt Halloran dive deep into what Kirk calls the 14 rules of advisor marketing success. Some of things discussed in the podcast include:
- How to find what will separate you from other advisors
- What it means to be relevant (and where a niche comes in)
- Different ways to promote you and your business
- The link between your values and your identity
- Why we say, “Don’t keep your secrets secret”
4. Secrets of Social Marketing – Kevin Knebl on the Becoming Referable podcast via The Client Driven Practice
In today’s podcast, Kevin Knebl, CEO of Knebl Communications, LLC, shares expert advice on how to leverage social media platforms, especially LinkedIn, to build relationships and gain referrals. Kevin touches on the importance of getting know your contacts through their social media profiles and using the key details you capture to make deeper connections and lasting relationships.
5. 7 Great Collaboration Tools for Your Business via Entrepreneur
As a busy financial advisor, having collaborative tools at your fingers tips is immensely helpful. If you’re looking to ease collaboration for your firm, then this read is for you! The article highlights 7 essential collaborative tools:
- Quire
- Slack
- CoBudget
- Creativity 365
- Loomio
- Google Docs
- ProProfs
