Five Little Things For Your Monday: August 31, 2020

It’s the last Five Little Things for Your Monday article of the month of August! Where has the time gone? As we head into September, we wanted to provide you with some useful articles to help advisors with your social media marketing, how to be a more successful virtual financial advisor, success strategies for the future of marketing and so much more!

1. Facebook Adds New Paid Events Options for Businesses and Creators via Social Media Today

Facebook is launching a new paid events option in order to provide businesses with another way in order to generate direct income as we continue to social distance during the COVID-19 pandemic. Many businesses are turning to online events as a way to showcase their product or service and connect with others, and Facebook is helping with this.

To find out more about their paid events option, check out the entire article.

2. How To Become A Virtual Financial Advisor (Plus Traits And Tools To Help You Work Remotely) via The Advisor Coach

Virtual financial advisors were already growing in popularity, but as the world has been in quarantine and working from home since March of 2020, it’s become more important than ever to successfully run an advisory firm virtually. So, what are some traits of a successful financial advisor?

1. They are curious
2. They are adaptable
3. They go above and beyond in their communications
4. They have a reason as to why they are working virtually

What are the tools that you can use as an advisor?

Here are some cloud-based storage options for your business.

• Google Drive
• Box
• Microsoft One Drive
• Apple iCloud
• Dropbox 

When running meetings, you need software to run these, as well.

• Google Hangouts
• Skype
• Apple FaceTime
• GoToMeeting
• Cisco Webex
• Zoom

Schedule Tools are Important, as well, as it’s crucial to lead prospects to have a meeting.

• ScheduleOnce 
• Calendly 
• Acuity Scheduling 

These are unprecedented times, but once the pandemic has passed, being a virtual financial advisor will still be a great business method, so read the entire article for more in-depth tips on how to do this.

3. The Easy Ways Financial Advisors Can Generate Leads With LinkedIn via The Podcast Factory

If you want to be connecting with professionals, then LinkedIn is the platform that you should be on. If you are looking to work with High Net Worth individuals, then listen in to the podcast. Some of the highlights include:

• How young newbies old financial advisors make more money after a year than seasoned veterans after a decade. (4:30)
• The habits 95% of millionaires use to get and stay rich. (8:11)
• A giant email marketing lie that keeps you slaving away all day for the same money. (10:43)
• The “Message and Mail” strategy that gets leads in your target market in 2 easy steps. (14:44)
• Why the most common LinkedIn strategy is the least effective. (15:10)
• How to get leads on autopilot. (17:18)

This podcast is sure to boost your networking game when it comes to reaching your HNW clients.

4. 12 Success Strategies for the Future of Financial Marketing via The Financial Brand

In the current state of the world, the future of marketing for financial advisors is definitely changing. Not only have the marketing channels changed but the way people receive them has, as well. Here are 12 strategies that financial marketers should consider.

1. Reassess channel allocation
2. Update creative continuously
3. Increase your personalization
4. Be empathetic
5. Put the consumer first
6. Support the local community
7. Reset your metrics
8. Monitor media costs
9. Increase transparency
10. Become more socially aware
11. Provide educational options
12. Don’t take trust for granted

Check out the details for each point to boost your marketing as we move towards 2021 and our “new normal.”

5. The Financial Advisor’s Guide to Hosting Social Security Webinars via Covisum

webinar can help you show clients and prospects how the right Social Security claiming strategy can substantially increase their retirement value. Social Security webinars also provide great opportunities to showcase your expertise. Follow this step-by-step guide and you’ll discover how easy it is to find new prospects and wow clients through Social Security webinars.

1. Download Covisum’s newly updated “Social Security and Retirement Income” PowerPoint presentation
2. Pick a webinar platform
3. Choose the right day and time
4. Create a landing page
5. Promote your webinar
6. Practice
7. Host an awesome webinar
8. Follow-up