Bye, August! 👋It’s been a fast but great month at Twenty Over Ten, and we hope it’s been the same for you. Let’s wave goodbye to the weekend and the month with a Five Little Things article. From creating content that works best for lead generation to dropping the financial jargon in your communications, this article is sure to provide some insight.
Lead generation is one of the main goals of content creation, and when it comes to the types that you put out, you start to ask which type of content performs best? The answer will vary across different demographics, but there has been plenty of research in recent years that can help professional services firms especially in finding the right answer. To find out more, check out Tony Vidler’s video below for additional insight.
2. via iMPACT
Content marketing is a great way to drive traffic and connect with your audience, however, you might be making some mistakes that are making this more difficult. Here are seven mistakes that you might be making.
- Outsourcing your content
- Not publishing regularly
- Not answering the questions that your buyers are asking
- Not including the sales team in your content creation process
- The sales team isn’t using content in their process
- Not using video
- Not measuring the ROI of your content marketing efforts
For tips on how to fix each of these mistakes, check out the full article.
3. Cut The Chaff: Why Jargon Has No Place In Financial Services Marketing via LinkedIn-The Rudin Report
It can be easy to drop “corporate language” into your everyday conversation, and beyond being just annoying, it can be detrimental to your marketing and communications. You may be used to speaking this way, but rather than showing your firm’s specialty, jargon could cause a potential client to turn away.
So, rather than try to show your expertise in the industry, just keep it simple. April Rudin shares insight in this article.
In 2020, a lot of advisors became more skilled in “crossover” communications as they had to during the pandemic. There are crossover skills that make every meeting more engaging, more effective, and ultimately more productive. So, what are these crossover skills?
- Visual Listening
- Information Management
- Visual Accountability
To find out more, check out the full article.
Consistent and meaningful communication with clients and prospects is a crucial component of any successful business, and the financial industry is no exception. And while financial advisors know this, many of them still struggle with what they are communicating and in the manner that they should do it.
For the years to come, the advisors that are taking the time and effort to create and integrate meaningful content into their practice will see their client and prospect connection accelerate and produce results. Check out the full article to find out how to be prepared for this.
Struggling With What Content to Share on Social Media or via Email?
We are offering access to our content for advisors to use via Lead Pilot for 7-days completely free (even on our month-to-month plans).
About the author
Blair is a social media and marketing coordinator at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.