While you’re waiting to see the so-called Great American Total Solar Eclipse today, read this week’s edition of Five Little Things for Your Monday. We’ve got a star-studded roundup of the latest tips on client relationship building through marketing methods such as PR, email campaigns, and recorded videos.
Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. Learn the 4 key elements to writing high-quality press release content: the news announcement, multimedia attachments, high-quality links and social media.
2. 3 Tips for Getting Past B-to-B Cold Calls and Lifting Sales With Account-Based Marketing via AdWeek
The new, modern approach to selling is social and relationship-based marketing. And the relationship with the prospect is based on value—through relevant content or through tailored experiences which have value to the prospect. It’s a “give/get” model, with the seller making the first value move. This pay-it-forward approach to sales is anathema to the cold-calling Glengarry Glen Ross-style selling of the past.
To effectively “sell” to people who don’t want to be sold to, you need to invest in meeting, nurturing and caring for individuals, and a well-devised ABM strategy can help you craft the right approach.
Email marketing is one of the most effective methods of content marketing . . . if you know how to do it right. While we can all admit that we need to engage more in a strategy to maximize our email responses, it can be tough to know where to start. After all, we send and receive emails every day yet never really study the science of what makes a campaign successful.
While any on-camera opportunities are notable and help improve your on-camera presence, if you’ve never experienced a live TV interview, then you could easily make the common mistake of assuming both scenarios are essentially the same. Live TV is a whole other ball game, requiring a different set of skills and typically a lot more preparation. Before making your first live TV appearance, learn how to successfully prepare to be a financial advisor on the news.
A question often asked by advisors: How long should my videos be? Opinions vary. A lot. One expert recommends that “a minute or less should do it.” Yet another suggests it’s possible – and potentially highly effective – to go much, much longer. But maybe we’re asking the wrong question. Instead of agonizing over how long your videos should be, perhaps the better focus is to fuss over how amazing they are.