The weekends always seem to fly by, but taking some time to check out our Five Little Things article will get your week started on the right foot. From high-performing blog posts to staying “top of mind” as an advisor, we’re covering all the important stuff today. Have a great week!
1. Content Creation Checklist: 17 Steps To Create High-Performing Blog Posts [Infographic] via Social Media Today
Blogging is a great way to drive more traffic to your website and show that you are a thought-leader in the industry. For tips on how to create stronger posts and optimize your content, check out the useful infographic below and in the blog post. It is easily broken down into:
- Developing the concept
- Search optimization
- Writing the first draft
- Editing and polishing
Check it out in the post!
As an advisor, how do you become top of mind? When a client needs help, how can you ensure that you are the first advisor or business that they think of? Here are 5 ways to help you stay “top of mind” so that you can continue to thrive and develop relationships with prospects and clients.
- Step up your email marketing
- Create a reliable follow-up system
- Engage on social media
- Hold client appreciation events
- Create an exceptional client experience
For details on each tip, check out the full article.
Incorporating video marketing into your overall strategy is a great way to connect with others, but when it comes to being on camera, sometimes it can be difficult to sound natural. Mastering your pacing and vocal infection can be a big help to your on-cam performance. The video below offers some insight.
When it comes to your clients, many people seem to consider the “average” client, which is often not a good idea.
We say things like:
- “My clients want to meet X number of times per year”
- “My clients prefer in-person meetings”
- “My clients don’t want to talk about that”
In reality, however, you should be using a segmented client experience, as many clients are very different from each other. To find out how to get away from the typical client experience and start catering to individual clients, check out the entire article.
When there is a volatile market, do you find that clients are reaching out to you asking if they should pull their assets out of investments and convert them to cash? When this happens what should you do? this advisor reminds that that for every financial decision, there are really two decisions that factor in:
- The financial component
- The emotional component
Check out the video below to find out more tips on how to give your clients more peace of mind.
Struggling With What Content to Share on Social Media or via Email?
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About the author
Blair is a digital marketing assistant at Twenty Over Ten and has a passion for uncovering what drives online traffic and the highest engagement. She follows more animals on Instagram than humans and her greatest achievement is her daughter, Grey.