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By Lauren Beichner Outreach

Five Little Things For Your Monday: August 12, 2019

4 minute read
Five Little Things For Your Monday: August 12, 2019 Featured Image

It’s hard to believe we are already in the second week on July. Before you start your work week, settle in to read some articles on email marketing tools, getting clients through the use of social media, how to stand out and get clients online, effective marketing lessons, and a SEO checklist to rank higher in Google.

1. HubSpot Email Marketing vs Mailchimp: Which Is Better? via IMPACT 

The importance of email marketing continues to grow as the user of technology continues to increase. With so many emails being sent out every single day, it is vital to utilize a tool that helps you stand out, personalize your email, and helps get you in front of your clients. If you’re looking for an email marketing tool to enhance your email marketing strategy and aren’t sure which tool is best, this read is for you.

2. Here’s the Key to Getting New Clients on Social Media via Think Advisor 

There are endless benefits that your advisor business can get from using social media. Not only is social media is a great tool to grow your brand and interact with your audience, but it’s also a channel you can use to get new clients. In this article, ThinkAdvisor shares insight on the use of social media in the financial services industry from an interview with Charlie Van Derven, founder-president of Social Advisors.

3. How to Stand Out and Get Prospects Online: A Conversation with Barbara Kay and Matt Ledoux via Journal of Financial Planning

As a busy financial advisor, spending the time and resources to get more prospects online can be a challenge. However, the good news is it doesn’t have to be. Getting prospects online can be relatively simple if you have the insight and tools to help you. In this article, Barbara Kay, FPA Coaches Corner coach, shares her conversations from when recently sat down with Matt Ledoux, digital marketing expert of Captains of Content, for a discussion on how financial planners can stand out and get prospects online.

4. Watch: Ritson’s nine marketing effectiveness lessons via Marketing Week

If you’re looking to enhance and improve your advisory firm’s overall marketing strategy, this one’s for you. This is the last in the series of videos, in which Mark Ritson reveals the stories behind some of the most effective campaigns ever from brands, including Apple, Gillette and Lidl. Based on case studies from 50 years of the Effies, the series examines what makes marketing more effective.

5. SEO Checklist: 65 Steps to Higher Google Rankings in 2020 and Beyond [Infographic] via Social Media Today

What is the main goal for any financial advisor? To increase Google rankings. However, this is easier said than done, but other factors such as content marketing and social media you can effectively boost your SEO and rank higher. Follow this SEO checklist for a surefire way to improve your Google rankings in no time.

Here are some of the key steps included in the infographic:

  • Market research
  • Keyword research
  • Content optimization
  • Performance optimization
  • Link building techniques
  • Social media
  • Conversion rate optimization
  • Analytics

 

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