We know as an advisor it can be overwhelming to keep up with marketing trends, tricks, and tips while running a business, so we love sharing Five Little Things each week to break it down. This week we’re sharing some insightful resources on SEO, having a niche, and getting the most out of your blogs. Don’t miss out on these quick reads!
The answer to the popular question, “How do you optimize for voice search?” is this: Do what you would do for traditional search engine optimization and that should cover it.
Yep! Let’s move along now.
OK, so not exactly. I’m joking to prove a point.
There are a few things you can specifically do to optimize for voice search. For the most part, things you hear about optimizing for voice search are things that will help your site in general.
Search engine optimization (SEO) is the process of directing traffic from free and organic results on search engines to your website. SEO can be classified in following three categories:
- Generated Traffic Quality: SEO attracts quality visitors to your website.
- Quality of Traffic: Search Engine Result Pages (SERPs) will bring quality traffic to your website.
- Organic Results: Free traffic that makes up a significant portion of many SERPs.
It seems like we just can’t stop talking about keywords and we’re sure you won’t see the topic leave your news feed anytime soon. By now, you probably know that keywords are much more than just words.
Keywords are essential to bringing traffic to your website and marketing your advisor firm. They are one of the easiest and cheapest (aka free) ways to upgrade your SEO efforts and bring in new leads. Trust us, if you haven’t already utilized them, its time.
Matt is joined by entrepreneur, and coach Chris Hines, to discuss the power of a niche in developing your business. Chris is an expert on doing what you love, and increasing productivity in your business. Often doing what you love is a both a specific and general thing. As a financial advisor you may love helping people, but in specific terms you love helping baby boomer retirees who worked in finance. Sound specific? The deeper your niche is, the easier it is to eventually sell your product. Chris describes how you can begin to target audiences and specific people to create a strong and lasting connection with your client. And ultimately maximize your results.
Tune in to find your market.
Blogs have become a substantial part of social communication for every business. Successful blogs can boost the reach and exposure of your business in search engines and social media, while a blog can also help you establish your business as an industry thought leader, and can play a major role in lead generation, conversion, and customer loyalty.
Some further reasons why blogs are essential for your business: