You made it to the last Monday in April. We know that it has been a challenging month full of unknowns and fear, so we wanted to give you the opportunity to settle in with your favorite cup of coffee and decompress with some of our favorite reads. Enjoy our tops reads on shifting your prospecting strategy during trying times, free marketing tools, content marketing challenges, communications dos and don’ts during the coronavirus, and how your business can tell a story through blogging.
1. How Financial Advisors Can Shift Their Prospecting Strategy to Online in Uncertain Times via Lead Pilot
With everything going digital due to COVID-19, now is the time to reassess the way you can find, connect, and engage with your prospective clients. However, just because you can’t meet in person doesn’t mean you should not try to connect with prospective clients. This read outlines 4 ways you can make the digital shift and grow your prospects list even during trying times.
Should you stop all marketing and end outbound communication to prospects and clients? The answer is no. Now more than ever your clients want to hear from you. This is the optimal time for you to enhance your marketing efforts and transition to a digital communications process. This read highlights seven free tools to drive success if you’re on a tight budget.
Content marketing is a major challenge for many financial advisors. Even experienced writers struggle to come up with content within this industry. In this read, 16 experts in the field share potential solutions to overcome these challenges to help you leverage your content marketing strategy.
Communicating during the Coronavirus is more important than ever. Your clients want (and need) to hear from you. This read analyzes communications strategies from companies to help you alter your strategy during these unprecedented times. Trust us, you don’t want to miss these do’s and don’ts.
What makes your business different from the rest? That is your business’ story. In this read, you’ll learn just how effective using your business’ story in your content marketing is. Additionally, you’ll learn about the mediums where you should be sharing this content:
- Social Media
- Office environment